Beautiful checkpoint Examples of provisions that are best excluded from the document

11.10.2019

Finding partners in business is necessary, as ideas or projects may arise that will bring many new opportunities. But it often happens that the head of a large enterprise or firm does not have enough time to meet with potential partners, and they ask to send them a commercial proposal (CP).

Why offer services

You should know how to write a commercial proposal correctly, since the success of the transaction may depend on its content. Often you want to include as much information as possible about your company or service in your commercial proposal, but too much text can alienate a potential partner or client. It is necessary to compose the proposal in such a way that the person who reads it becomes interested and wants to continue cooperation.

Knowing how to write a business proposal is important for both business newbies and those with more experience. It doesn’t matter whether you are the owner of a large company or a start-up entrepreneur, everyone needs well-written proposals.

How to learn to write such letters

The main questions that arise when writing a CP relate to where to start writing, what information to include and how to finish. Sample commercial proposals make it possible to eliminate errors.

Basic Rules

First of all, you need to define the market segment.
It is important to specify the CP - to write what type of cooperation will be discussed.
You should try to interest the person to whom the proposal is addressed from the first lines.
It is necessary to describe the advantages of the company.
It is important to present in simple language, without fanaticism, the main ideas of the commercial proposal. It should be borne in mind that the person who will read the text does not have sufficient knowledge about the specifics of the product or service being offered. Information needs to be presented in an accessible manner. It is also not recommended to use advertising-related phrases, as this approach can be off-putting.
You should not indicate possible risks; it is better to ignore them.
The text should be written in a business style, but at the same time simple; it is also recommended to exclude strong emotional overtones.
No matter how much you would like to include as much information as possible in the text of the letter, you should highlight only the main points and present the remaining data as an announcement.
You should consider answers to the client’s possible questions and doubts.

What needs to be done before writing a proposal

First of all, you need to make a list of those to whom these proposals will be sent. If you are confident that some organizations will refuse, then you should not waste time on them. Although, as practice shows, cooperation can be achieved with almost any company.

It is necessary to draw up a list of organizations that need the proposed product or service, and also specify what exactly the company can provide them.

The important point is that it is necessary to make two sentences, separately for the manager and for the specialist. You should think about where to highlight which points, since a manager is a person who makes decisions, and a specialist is a performer who will carry out the task. Therefore, for the latter, it is necessary to highlight those points that will simplify his work in future cooperation (for example, draw up a commercial proposal for the supply of something). And for the manager, development prospects and cost savings will be the most significant.

It is also recommended to practice before writing a commercial proposal by making several sample letters for different companies. In each of them, you should outline the company’s activities and how you can help it. For example, in a commercial proposal from an insurance broker to a large insurer, you can use the following words:

Dear leader!

In the current economic situation, it is necessary to increase sales volumes. Your company is a leader in this service sector. There is always a need to attract new clients. Our brokerage agency is ready to help you. We want to sell your insurance products to our customers. Our agency specialists will provide competent advice in the field of insurance.

We will always answer by phone.

Sincerely, employee's name and position.

How to start writing

It is recommended to start drawing up the right commercial proposal directly from the essence. It is necessary to understand that in addition to this offer, the company to which it is sent receives a lot of similar letters. Therefore, there is no need to go deeper into the content; it is recommended that from the first sentences you reveal the essence of the commercial proposal and outline its goals. Under no circumstances should you start a letter with hackneyed phrases; be original!

Before writing a proposal, it is worth doing an analysis of the company for which it is being made and identifying the needs. For example, you can call and talk with a company representative, during the conversation remember a few phrases that will be included in the announcement of the commercial proposal. That is, if the head of a company says that he wants to increase office sales, then in the announcement of the commercial proposal it is recommended to write that your activities will increase office sales.

If you are unable to talk to the head of the company, you can go to the official website; as a rule, the main areas of activity and prospects for its development are reflected there.

KP writing style

First of all, you need to draw the client's attention to his problem, and then offer a solution to it. Developing a commercial proposal involves using simple sentences that are easily and quickly understood. If you think that this or that phrase is unnecessary, then it is better to remove it.

It is necessary for the text to be lively, it is recommended to add specifics to it - indicate specific numbers, name existing partners. You can also indicate the subtleties of production or the specifics of the work. Tell us how a process is optimized. There is no need to go deeper and describe the entire production system. It will be enough to highlight a couple of working moments.

Samples

The main task at the beginning of any business, and even when expanding it, is to know about the fact of your existence in principle and about the nature of the services provided, the work performed, and so on.

In this case, it is difficult to do without using commercial offers. How to competently and effectively compose such an appeal, how and when to apply them is far from an idle question.

How to present your capabilities to a client

Let us conditionally divide the types of commercial offers into two types - primary and final.

Initial offer - from the term itself it is clear that we are talking about the first contact with a potential client. Depending on the results of the initial submission, the final submission is formulated. Of course, the fact of sending such a document implies some kind of reaction from the potential partner to the initial appeal. This could be an initiative telephone conversation, a face-to-face meeting, or a written response to a proposal expressing a certain interest in the subject of communication.

Initial contact with a potential client

By the time of mailing, samples of commercial proposals for each appeal option should be thought out and developed. An initial proposal is a written analogue of initial communication with a potential client, when something is known about him, but he knows nothing about your capabilities. The task is to interest the future consumer of services in a brief and unobtrusive form.

Such a commercial offer to clients is the subject of a mass mailing. are sent to a wide range of potential consumers of the company’s services with the initial presentation of services or work.

Primary appeals are characterized by a number of advantages:

Commercial proposals are developed according to a single template designed for the target audience. This approach provides advertising without spending a lot of money and time.
Wide coverage of potential customers is quickly achieved - quickly alerting a wide segment of consumers about the emergence of a new service or a new service provider on the market.
It is possible to establish direct contacts with many clients in the shortest possible time thanks to personal telephone contact. The right to such contact is given by the initial appeal.

However, primary proposals also have a number of disadvantages:

The impossibility of a specific offer to the client, which can only be generated from an awareness of his personal needs and preferences.
Most of the messages sent out will not even be read by clients and will be thrown into the trash. This is wasted money and time.

If out of fifty emails sent, connections are made with five clients, consider your actions successful. Sooner or later they will become effective.

Final offer

Such a proposal differs from the primary one in that it has the character of a strictly specific document sent to a specific person. Usually the direction of the second appeal is preceded by:

personal one-on-one negotiations;
initial telephone conversation.

This in itself is an important advantage. “Warming up” the client becomes optional; the discussion can already proceed on specific issues and clarification of mutual further actions.

Several rules have been developed to make the preparation of a commercial proposal as effective as possible:

Sample commercial proposals are developed based on the collected information about the potential client, his need for services or work. Therefore, during the first communication, you should find out, at least as a first approximation, what goods or services the client needs, what prompts him to accept the offer of cooperation, what goals he pursues by accepting the offer, what kind of information he expects to receive.
The proposal for the text of the appeal should have the most specific content; it is better to work out several solution options to choose from.

Mixed commercial offer

This is the most perfect form of initial contact with a potential client. It requires a more scrupulous approach and involves preliminary preparation. It is necessary to collect primary information about the client’s company:

determining the person for the first person of the organization is not always effective; it is necessary to identify the person interested in the proposals of your activity profile);
collect information about the main activities of the enterprise, make it clear to the client about their interest in cooperation;
if possible, identify the problematic issues of the future client, sort out those that suit your specialization profile and first work out several options for possible mutually beneficial cooperation.

Developed of this type will not be used at random, they will demonstrate seriousness of intentions and interest. It is wise to think through and draft sample proposals for each type of proposal in advance.

Knowing how to sell a product or service is an art. The ability to correctly draw up a commercial proposal for the performance of work or the provision of services is an assessment of the ability of a manager at any level to be successful.

It must be remembered that the human brain is capable of storing no more than a tenth of the information received during the day. This tenth part contains the chance to interest the client. A poorly written commercial proposal will result in loss of time, money and the client.

Ten principles for writing a successful business proposal

Statement of benefits. When drawing up an offer, you need to start by indicating the benefits that the client will receive by purchasing a product or service. To do this, you need to understand what problems concern the client and pay attention to the possibility of eliminating or smoothing out their impact.
Identify the benefits that the client will gain from cooperation. Formulate 6-8 advantages, even if they seem fantastic, and arrange them in a sentence in descending order of importance.
Indication of uniqueness. A potential client must immediately understand that only the proposed service can solve all his problems, that is, the proposed service or product is unique.
Not you for us, but we for you. You should not praise yourself, pay attention to your usefulness to the client - he is not interested in your advantages, but in his own problems.
You need to sell the result. Relatively speaking, what is sold is not a fishing rod, but the pleasure of fishing and outdoor recreation.
Your client is the best. It is necessary to convince your partner of its importance and significance.
Evidence. The most convincing thing about advertising is positive reviews from other customers.
Build algorithm of actions. The client needs to know exactly the sequence of actions to purchase. There is no “cloudiness” or ambiguity.
Push. Three days after your conversation, the client will completely forget about you, so you need to unobtrusively encourage him to take immediate action.
Ease of perception. Think about how to correctly compose a commercial proposal so that it is brief, extremely informative and specific.

Commercial proposal samples

Strictly speaking, giving specific samples is more harmful than beneficial. When writing an appeal to a potential client, you need to take into account his problems and needs and your capabilities.

A commercial proposal for the performance of work or the provision of services should not contain some typical errors.

The first mistake is that you cannot be sure that the client will not read a long letter. If you managed to interest him in the first few sentences, he will finish reading. The footnote “P.S.” will also help. at the end of the text, oddly enough, it is also read first and it should also be interesting.

The second mistake is to slavishly follow grammatical rules. The text of the letter is best written in a conversational style, but without jargon.

Mistake four - claiming that your product is the best, do not provide evidence of this in the form of reviews and recommendations.

Conclusion

The importance of a properly compiled and executed commercial proposal cannot be underestimated. The success of the organization largely depends on this step, especially at the beginning of the journey. Commercial proposal samples are easy to find, but remember: they must be personalized and specific to the client. I wish you success!

Especially for our readers, I have prepared samples of competent commercial proposals that can be downloaded in Word. So if you were looking for examples of commercial proposals, you came to the right place.

Hello, dear friends. Alexander Berezhnov is with you and today we will examine in detail the issue of writing a commercial proposal.

Over several years of doing business, I have had to draw up a commercial proposal more than once, and friends from time to time turn to me for help in drawing up a selling and effective commercial proposal.

The article will discuss the design and content of a commercial proposal, the psychology of the client’s perception of your commercial proposal, and will also provide personal tricks and developments with explanations.

Let's start friends!

1. General recommendations for writing a sales proposal

This article-instructions for drawing up a commercial proposal will contain a maximum of practical recommendations with clear examples. At the end of your acquaintance with it, you will have a ready-made system for writing CP, which will not take more than 30 minutes of your time.

No “water”, no bullshit. Go!

Practice shows that “cold” commercial offers no longer work, especially if they are sent as spam without prior notification to the potential client.

Therefore, “warm” commercial offers work. By analogy with “cold” and “warm” calls.

Next we will talk about drawing up “warm” CPs, since I don’t see the point in sending out the same information to everyone. Indeed, in this case, you not only do not know the person to whom you are sending it, but also do not take into account the specifics of the company of your potential client.

Design and structure of a commercial proposal

The CP is compiled in length of one page, in some cases - a maximum of two. With the right approach, the entire essence of your proposal, including client benefits, brief information about the company and contacts, can be placed on just one sheet.

Today, people, especially entrepreneurs or officials (for whom commercial proposals are mainly drawn up) do not have a lot of time and are unlikely to read writings of more than 2 sheets of A4 format.

If we are talking about a classic good commercial proposal, then it looks like this (from top to bottom):

a cap;
title;
main part;
contacts.

Your CP should have a header with the company logo or a symbol (picture) of the product you are selling.

Sometimes people ask me whether it is worth making a commercial offer that stands out too much, for example, using colored paper (if this is a physical version) or bright colors and shocking pictures (for an electronic version).

There is no clear answer here.

You can divide your clients into two groups, send one a bright and eye-catching CP, and the other a regular one and see the response. It’s worth considering here that any conclusions can only be drawn by sending a large number of commercial proposals, for example 50 or 100 to each group of your potential clients. Otherwise, your statistics will be greatly blurred.

2. 5 simple steps to draw up an effective commercial proposal using the example of selling advertising services for the electronic business magazine HiterBober.ru

In order to see in practice how a commercial proposal is drawn up, I decided to write it for our electronic business magazine HeatherBober.ru which you are reading now.

At the same time, you will be able to follow step by step how the CP is compiled. There will also be illustrations and explanations.

An important condition that must be met before starting to draw up a proposal is an established warm contact with your potential client. That is, you must know in advance which company you will send the CP to and the name of your recipient.

Begin!

Step 1. Analyze your client

To know in what style to write a commercial proposal, to indicate in it the correct benefits for your potential client, you need to analyze it.

First of all, we will analyze his problems and needs, since our product or service will solve them.

In our case, the offer for a potential client will be advertising in the business magazine “HeaterBober.ru” in the format of a banner, review, or mention in the target article of the products or services of our advertisers.

Let's think logically. Who might be interested in our offer?

We position our business magazine as a platform with instructions, recommendations and interviews for aspiring entrepreneurs.

At the beginning of the first step, we simply have a general idea of our potential client and a blank proposal form.

In our case, the form looks like this:

Important point!

Let’s assume that we have already found a certain company “Easy Start in Business” on the Internet, contacted it and found out that its director, Nikolai Ivanov, was interested in cooperation with our business magazine. Now he is waiting for our commercial offer by email.

We also know that the profile of the company “Easy Start in Business” is conducting educational online webinars and trainings on organizing your business on the Internet.

At the end of the first step, our commercial proposal will look like this:

Step 2. Create a catchy headline WITH NUMBERS

The title of your CP is a powerful tool for attracting the attention of your potential client. In our case, such a header could be as follows:

100,000 of your potential clients are already ready to pay for training at the “Easy Start in Business” company!

Let's now figure out why the title of our commercial proposal is exactly like this?

It’s simple, now our business magazine HeatherBober.ru is visited by more than 100,000 people a month. Considering that these are people who are interested in making money and starting their own business, it turns out that all of them are, in one way or another, potential clients of our fictitious company “Easy Start in Business”.

I think that if you were the head of this company, such a headline would not leave you indifferent. :)

Also, the phrase “already ready to pay” further fuels interest in our commercial offer.

And everything is logical, if these 100,000 people came to our website with the goal of starting their own business or getting an idea for making money, then in fact they are READY to pay for really high-quality and structured information that will be given at the online webinar of the company “Easy Start” in business".

And the figure 100,000 specifies the potential revenue from sales of webinars.

For example, it would be wrong to write a headline using the phrase “large quantity” and the like instead of the number 100,000. After all, big is a subjective indicator and everyone understands it in their own way.

And here the head of the company can immediately estimate the calculation of potential profit - that same sales funnel.

For example, if 100,000 people saw his offer, 1% went to his selling website, that is, 1,000 per month, and out of a thousand, another 3%, that is, 30 people bought services, while his average bill is 5,000 rubles, then the potential revenue per month will be equal to:

30 people x 5000 = 150,000 rubles. Then it is quite logical that he can spend 15,000 rubles or 10% of potential revenue on advertising per month.

Moreover, if out of 100,000 people who visit the site and see his offer, at least 3 people buy participation in the company’s training (15,000 rubles), then the advertising will pay for itself.

Now our commercial offer with a title will look like this:

Step 3. Talk to the client in HIS language and HIS words

Let's move on to drawing up the main part of the commercial proposal.

Before sending your potential client the electronic file with the commercial proposal, I recommend that you write a short introduction to the commercial proposal, where you must mention the client’s problems and wishes, that is, talk to him about him, about his company, about his tasks .

This is simple psychology, and simply an attentive and respectful attitude towards your partner (potential advertiser).

This is what it might look like:

This is the introductory message you will receive before sending your proposal.

Step 4. We describe the main BENEFITS of the client from cooperation with you (your company)

Now let's move on to the facts and benefits of the client, or describe here what the potential advertiser Nikolai asked us to do.

Facts about the electronic business magazine HeatherBober.ru:

has been online for 3 years;
attendance of more than 100,000 people per month;
all content on the site is of high quality and completely copyrighted, with clear, colorful illustrations;
the magazine has a clear and loyal target audience (aspiring entrepreneurs), a large number of reviews for articles on the site speaks for itself;
successfully acts as an advertising platform for companies and individual entrepreneurs interested in obtaining new target customers.

Your benefits from cooperation with the business magazine HeatherBober.ru:

Your advertising message will hit the target, because your potential clients are our large readership;
You will receive many high-conversion transitions to your landing page due to the high traffic of our resource (more than 5,000 people per day);
We will select an individual location and format of advertising on the site to increase its effectiveness (advertising review, banner, mention in the target article);
You will save your budget when advertising for a long time (clients who place advertising for a period of more than six months are given a 15% discount);
Your product, service or company will become recognizable throughout the Russian-speaking Internet. This will increase trust from your potential customers and increase passive sales.

Advertising review (article) about your products (services);
Mention in the form of unobtrusive (hidden) advertising in our thematic articles;
Advertising banner in different parts of the site;
Individual or combined advertising placement options (negotiated on an individual basis).

Here we list the range of our services. Separately, you can also send the client links with examples of advertising that he requested, as well as a price list with prices.

At this stage, our commercial proposal will look like this:

Step 5. Encouraging the client to take action

This step is a kind of closing the sale. Here we must write something that will prompt our potential client to call you in the very near future. To do this, you can even come up with any trick on the go, as long as it turns out to be effective. But no matter what you write, this should ultimately bring additional value (benefits, benefits for the client).

For example:

Call us within 24 hours and you will receive 1 month of free advertising in a targeted article as a gift.

For example:

Alexander Berezhnov, customer service manager, business magazine HiterBober.ru

Phone: 8-919-739-52-33;

e-mail: [email protected]

Skype: berezhnovalex1988

As a result, we came up with the following commercial proposal:

It is not overloaded with unnecessary information and the client knows that he can find out other details from the contact person indicated for communication.

Now you know how to quickly make a good commercial proposal according to all the rules in literally half an hour.

At the end of the article, I wrote several commercial proposals myself.

You can download them below.

How to write a commercial proposal: 4 document types + 5 text requirements + 10 design tips + 3 stages of drafting + successful and unsuccessful samples.

What is the professionalism of the seller?

The ability to sell the maximum amount of goods.

That is why store sellers, who work for a percentage of sales, begin to charm the client as soon as he enters their store, describing in vivid colors the products that interest him.

Large transactions are carried out according to a slightly different pattern: here the main role is played by the commercial proposal (CP), which helps to distinguish your product or services from many similar ones.

That is why any seller should know so that it will interest a potential client from the very first lines and lead to a transaction.

What is a commercial proposal and how to write one?

What supplier does not dream of a major deal with a company, thanks to which it is possible to significantly increase sales and, accordingly, income?

Yes, everyone dreams!

It would seem that you have a deal in your pocket: your goods/services are of high quality, prices are reasonable, and you offer good terms of cooperation.

But here’s the problem: after you sent a letter with your commercial proposal, you are not even invited to attend and the contract goes to another company.

Why does this happen?

Because you didn’t know how to create a competent commercial proposal that would hook the consumer from the first lines.

A commercial proposal is the main document of the seller.

This is a kind of marker of the professionalism of the entire company.

And, if this paper is drawn up illiterately, tediously, long, untidy, funny, then your company will earn the same reputation.

Would you like to have an illiterate and unkempt partner? I doubt it very much.

Many companies don't bother to carefully write a commercial proposal:

Considering that you can just send your price list.
Being lazy to rewrite the old commercial proposal, although the company has long since changed and the range of its services has expanded.
Using poor document samples that do more harm than good.
Not understanding the difference between different types of CP.
Sparing money on a good marketer and copywriter.

And then the managers are surprised: “How can this be? We sent our commercial offer, but they didn’t even call us back?”

Yes, that’s why they didn’t call back because you didn’t try to draw up this key document for each organization, but did everything “anyhow.”

But if you familiarize yourself with the basic rules for writing a commercial proposal and are able to create a model worthy of imitation, then increase your income and give a new impetus to the development of the company.

How to write a commercial proposal: 4 main types of documents

You cannot be so careless as to think that you can make one commercial proposal and send it to different clients for years.

This is the main mistake of many entrepreneurs - they do not know the difference between the different types of this important document and do not want to spend time studying their potential client.

But both are very important for the success and profitability of a business.

1. Cold offer

You receive cold commercial offers by mail every day - sometimes your mailer classifies them as spam and sends them to the appropriate folder.

Precisely because the appeal is not personalized, does not take into account the consumer’s personality and is sent to everyone, it rarely works.

But there are exceptions to this rule.

For example, you thought that it was time to improve your spoken English, but due to lack of time you still couldn’t find a school or a tutor.

And then a letter arrives in your inbox with the subject: “Have you been wanting to? And we know how to do it quickly and inexpensively.”

Naturally, you will open such a letter and not immediately delete it, and if this commercial offer (a similar letter could have been sent, for example, by a language school) interests you, moreover, you will become their client, this will mean that the cold commercial offer It worked.

It is for such casual clients that this type of document is designed.

2. Hot offer

This is a completely different type of CP, because it is sent to an already prepared client who is waiting for it.

Such an email has a much lower chance of ending up in the trash unread.

A hot commercial offer must be drawn up and sent when:

you learned through your channels that a certain large company wants to change its supplier (this is exactly how advertising agencies work in the USA - they try to be the first before others find out about it);
the potential buyer directly told you that he was waiting for your offer (he could have seen the advertisement and called, or you yourself contacted him to ask for cooperation).

You need to draw up a hot proposal extremely seriously so as not to miss your chance to conclude a contract and increase profits.

You won't have another chance to make a positive first impression of your company.

3. Standard commercial offer

Your task is to compose a competent document and send it to all your potential clients. For example, you are a tour guide.

To conclude an agreement on fruitful cooperation, you need:

make a competent commercial proposal;
find out the email or postal addresses of all travel agencies in your city;
send them letters;
wait for someone to be interested in your offer and call back.

Naturally, you draw up a standard paper with one text for all your potential employers.

4. Individual commercial offer

Such a document should be drawn up when you want to conclude a cooperation agreement with a specific buyer, and you are not very interested in the rest.

To intelligently draw up an individual commercial proposal, you need:

Research your potential partner.
Understand what exactly might interest him.
Present your company in the most favorable light.
Describe all the benefits of working with you.
Address in a personalized manner: instead of “Dear colleagues!” write “Dear Ivanov Ivan Ivanovich.”

15 rules for writing a commercial proposal

In order to competently draw up a document that is so important for every company, you need to find a good example of a commercial proposal and use it as a basis.

And also learn by heart the basic rules for drawing up this paper.

Rules for drawing up the text of a commercial proposal

Naturally, the main thing in the Communist Party is its text.

It is the words you use to describe the benefits of working with you that determine whether the buyer will respond to your request for cooperation or not.

To make the most competent commercial proposal, you should:

Speak the client's language.

Each field of activity operates with lexical units and terms that are familiar only to professionals.

Your task is to emphasize that you are a professional.

Speak clearly and to the point.

There is no need to make the introduction half a page long.

Contact the client and immediately take the bull by the horns.

In pursuit of beautiful text, do not forget about its usefulness.

Of course, you want to impress a potential client, so you make sure that the text sounds smooth and beautiful.

This is important, but it is much more important that this text is useful to the buyer and answers all his questions.

Use facts and figures.

Tell us about the achievements and victories of your company, calculate how much the client can save if he starts cooperating with you, etc.

Don't get too clever.

Yes, it’s great that you, as a professional, know so many terms and are fluent in business style, but you shouldn’t overload the text with all this.

Maintain a sense of proportion: the client should easily understand what is being said, and not wade through the terminology, feeling like an idiot.

Rules for making a commercial offer

You should not think that if you have carefully worked on the text of the CP, then you can not give a damn about its design.

But even before the recipient of the letter begins to read it, he will evaluate it visually and, if he sees the crooked layout of the text, a solid towel without indents or paragraphs, dirty paper and other shortcomings, then he may well not read this example of sloppiness.

Here are the basic rules for preparing a commercial proposal:

Choose a simple, concise font (no curls) and a size no larger than 16 point.
Stick to one writing style: You can't start with a conversational, provocative style and then move on to dry business language.
To make the text easier to understand, do not forget about indents, paragraphs, frames, lists, highlighting key points in bold or italics, etc.
Don’t try to make a commercial proposal that is too large - no one can handle this 30-page abstract - 1-2 pages will be enough.
Place your company logo on the first page near the header.
You should not overload the “header” by indicating everything in it at once; it is better to place the details and contacts at the end of the text.
Align the text of the document, preferably “width-wise”.
Place your message to the potential buyer in the center of the page.
Be sure to sign the CP, deciphering your signature and indicating your position.
If you are sending a document by regular mail rather than email, use nice paper and an envelope, and make sure the printer has ink - smudged letters will not make a good impression.

To write a competent and selling commercial proposal,

Please also read the information presented in the video:

Sample commercial proposal

Drawing up a commercial proposal is not so difficult if you have before your eyes a sample document that has already worked, helped to get new clients and increase the company’s profits.

Here are the steps you should follow to create an excellent commercial proposal:

Research your potential client.

You don't have to focus on one client; you can work with several at once.

For example, you need to find a market for the baked goods your bakery makes.

You study the 5 largest stores that do not have their own bakery in order to send them an individual commercial proposal.

You don’t have to write 5 different samples, just use the existing core to build on the information you receive about the client in order to interest him.

Write the main text.

It starts with who you are and what you offer.

Then move on to list the benefits that the consumer will receive if he begins to cooperate with you.

Towards the end, be sure to use an inciting form of the verb to provoke the client to action.

For example: “Call us today and get a 20% discount on all services” and the like.

At the end, do not forget to put down your details, contact information and signature.

Work on the design of your commercial proposal.

You already know how to beautifully design your document.

To make the text easier to perceive, you can use different colors, font sizes, etc. to highlight it, just don’t overdo it so that the sentence doesn’t look comical and frivolous.

If you are sending a cold proposal and doing it via email, consider the subject line of your email so that it is not deleted as spam without even being read.

You can, for example, focus on financial benefits: “A chance to save 5,000 rubles a month on computer maintenance.”

Some good commercial proposal samples

Bad business proposal example

Since you already know what a good CP should look like, let's talk about what not to do if you are interested in success.

A good commercial proposal sample should not contain:

Slang, vuzgarisms, obscene language, undecipherable abbreviations.
Incomprehensible moments, unfinished sentences, ellipses (you are not writing a detective story or an essay on a free topic, but composing a serious paper).
Sexual and indecent hints, unless you imagine an erotic toy store or some kind of porn site.
Jokes and humorous sketches, especially if your sense of humor leaves much to be desired.
Lies and empty promises that you will never be able to fulfill - serious people have nothing to do with such liars, and they will also create such a reputation for you that you will never be able to sell anything else.
Exaggeration: even if you really want to make the best impression on your potential consumer, you shouldn’t write: “We have already helped millions of customers run cool advertising campaigns,” when the number of your real clients does not number even a dozen.
Provocations on religious, national, racist and other sensitive topics.
Negative: “You are unhappy, you are depressed, you are suffering, you are thinking about suicide,” etc.
Excessive narcissism and narcissism - you should interest the buyer, and not make him think: “Oh, with such cool people we are out of our way, we should find someone easier.”
Water – less empty words, more specifics.

This example of a commercial proposal cannot be called too successful, because it is overloaded with bright colors, small details and contains too much lyrics:

I think now you won't have any problems with how to make a commercial proposal, which will expand the customer base and increase revenue.

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