Detailed business plan for a photo studio with calculations. What does profit consist of? Furniture and software

21.09.2019

Production plan
Marketing plan
Financial plan
Step-by-step plan for opening a photo studio
Which OKVED code to indicate when registering a business?
What documents are needed to open
Do I need a business permit?
Technology for opening a photo studio
- - - Similar business ideas:

Business plan for organizing a private photography studio in an office space of more than 70 square meters.

How much money is needed to start this business?

The entrance ticket to the opening of a modern photography studio averages 800 - 1200 thousand rubles. To provide quality services, investments in technology, design and advertising are required:

Deposit for renting premises during renovation (70 sq. m.) - 100,000 rubles.
Repair and design - RUB 300,000.
Equipment (monoblock, reflector, curtains, beauty dish, stripbox, crane and crane stands, octabox, paper backgrounds, stands) - RUB 550,000.
Website creation—RUB 50,000.
Advertising - 30,000 rubles.
Business registration and other expenses - RUB 50,000.

Total - 1,080,000 rubles.

Production plan

To operate a photo studio, you need to select a room with an area of 70 square meters. m. The main thing you should pay attention to, according to experts, is the height of the ceilings in the room. It should be at least 3 meters (ideally, the higher, the better). For this reason, opening a photo studio in an apartment is not possible - only office space. There are no specific advantages based on the location. You can open both in the central part of the city and in a residential area. However, the second option looks slightly preferable to the first because it is much cheaper in terms of rent. IN good studio people are ready to travel from one part of the city to another.

What equipment to choose for a photo studio

No less important stage— purchase of professional equipment. Saving here is not always the way out of the situation. Especially if the studio is planned to be rented out. Thus, buying Chinese equipment will be 3-4 times cheaper than European equipment. At the same time, the difference in quality will be what is called “visually”. Chinese technology works unpredictably: it may not work, give light of different power, show completely different color temperatures, and so on. And the face in the photograph may turn out white on one side and blue on the other. Correcting defects not only takes up the photographer’s time, but also makes the client nervous.

Which tax system to choose for this business

A license is not required to conduct such activities. As organizational form fits as usual individual entrepreneurship(IP), and society with limited liability Yu (LLC). The taxation system can be UTII or simplified tax system. Both are special. the regime is exempt from the obligation to pay income tax, property tax and VAT. It is not necessary to install a cash register.

Download photo studio business plan

Marketing plan

A photo studio can earn money in three main areas: private photography, commercial photography and photo studio rental. Often, business organizers choose the latter business format, since it does not require professional photography skills from the entrepreneur. All that is needed is to equip a photo studio with high quality and rent it out to experienced photographers. But, as practice shows, photo studios that make money only from rent do not exist for a long time - the monetary “exhaust” is not so large. Therefore, the ideal format is to engage in several areas at the same time. That is, carry out independent photography, and in free hours rent out the photo studio to other photographers.

The most modern and effective way to promote photography studio services is online advertising. Without a good website and group on social networks, it is almost impossible to promote services. Word of mouth is also of enormous importance. For example, one of the photographers posted interesting job, made in your photo studio and other photographers who want to repeat this success liked it. It’s a good idea to advertise commercial photography through the business press and glossy magazines.

Financial plan

The constant monthly expenses of the photo studio, according to the calculations of the business plan, are:

Rent (70 sq. m.) - 50 thousand rubles.
Salary + insurance contributions (administrator and photographer) - 70 thousand rubles.
Advertising - 20 thousand rubles.
Consumables - 10 thousand rubles.
Taxes (UTII) - 10 thousand rubles.
Accountant services (outsourcing) - 10 thousand rubles.
Other expenses - 15 thousand rubles.

Total - 185 thousand rubles.

How much can you earn by opening a photo studio?

The average bill for the service (1 hour of work) is 3,000 rubles.
Ordered hours per day - 5 (50% of working time)
Revenue per day - 15,000 rubles.
Revenue per month (22 days) - 330,000 rubles.

Hence the profit: 330,000 - 185,000 = 145,000 rubles per month. Business profitability is 43%. With such indicators, the project pays for itself in 8 - 10 months of work (taking into account the time for promoting the studio).

We recommend download photo studio business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

High-quality and high-quality photographs are becoming more and more in demand, so the business idea of opening a photo studio is gaining popularity. However, working in this field is painstaking daily work, and you won’t be able to earn a lot here quickly (unless you are engaged in wedding photography). You will need substantial investments, the bulk of which will be spent on purchasing equipment. Estimated payback period is 1 year. In this article we will look at a business plan for a photo studio from scratch with calculations.

Let's consider a detailed business plan that will allow us to assess our capabilities, expected expenses and expected profits.

Advantages and disadvantages of opening a photography studio

In the table below we look at the advantages and disadvantages of the business. The main target audience of the photo studio are people with active life position who want to live brightly and beautifully.

Opening a photo studio: tax registration

In order to open a photo studio, you first need to register with the tax office at your place of residence. In our opinion, the most optimal form would be registration of an individual entrepreneur, since this legal form requires a minimum amount of documentary reporting to the tax authorities. Previously, to provide services to the population, it was only necessary to be on UTII; from 01/01/2013, the choice of tax regime became voluntary. Let's look at the advantages of registering individual entrepreneurs and LLCs in the table below.

Form of business organization

Benefits of use

Documents for registration

IP ( individual entrepreneur)

This form of business organization is used to create a wedding agency or a network of agencies with up to 50 people.

receipt of payment of state duty (800 rubles);
a certified statement from a notary in form No. P21001;
application for the transfer of UTII or simplified tax system (otherwise it will be OSNO by default). Notification on Form 26.2-1;
a copy of all pages of the passport.

OOO ( limited liability company)

This form of business organization is used for a wedding agency if you plan to hire employees, scale the company and attract external financing (loans).

application in form No. Р11001;
LLC charter;
decision to open an LLC or protocol if there are several founders (partners);
receipt of payment of state duty (RUB 4,000);
copies of the founders’ passports certified by a notary;
application for transition to UTII or simplified tax system. Notification on Form 26.2-1.

In law authorized capital LLC cannot be less than 10,000 rubles!

If services are provided to the population, then the form can be used in the financial statements strict reporting(BSO) instead of a cash register (KKM). When selling goods, BSO cannot be used / Article 2, paragraph 2 Federal Law No. 54-FZ dated May 22, 2003

OKVED codes when registering a photo studio:

74.81 - Activities in the field of photography (main activity).
22.15 — Other types of publishing activities.
22.22 — Printing activities not included in other groups.

Mobile photo studios. Workshop Strobius

Photo studio business plan: market analysis

The demand for photo services is gradually growing. The niche has been partly occupied by major players, but there is room for a new studio.

Potential clients (target audience)

companies in need of brand advertising;
ordinary people.

Competitors

The main competitors are private photographers. Professional studios usually specialize in modeling and magazine shoots; they rarely do private photo shoots. There are about 400 photo studios in Moscow, and even fewer in other cities. The coverage is small, considering the territory of the capital.

To gain a territorial advantage in attracting customers, we choose a location with a minimum concentration of competitors.

Photo studio services

The business plan for a photo studio assumes that the main income comes from private photo sessions. Additional services of the photo studio may include:

master classes in various areas of filming;
artistic processing of photographs;
creating souvenirs (magnets, cups, photo books, etc.) based on photographs;
printing pictures;
creating images for shooting (performed by stylists and makeup artists).

If there is a lack of orders, we use renting out the premises to make a profit. Studios are often rented out overnight. Renting a room along with high-quality equipment costs more.

Large studios have big choice equipment and decorations for photo shoots, so it’s difficult to compete with them. To do this you need to have a unique trade offer(USP) for your business. For example, concentrate on water photo shoots, or photo shoots for newlyweds, or maybe on b/w photography.

Initial costs for equipment and advertising

We find a suitable room with a minimum area of 100 m². We carry out cosmetic repairs if necessary. We purchase a “starter set” of equipment:

three softboxes of 500 J each;
reflectors;
reflector;
several racks;
color filters;
air conditioner.

As we expand our services, we purchase additional equipment. We choose equipment that is reliable and wear-resistant, especially if it is intended to be rented out. We prefer expensive equipment from well-known brands.

To process images you will need a computer with a good monitor. The best option— Apple iMac (high-quality screen matrix), but an ordinary designer monitor will do.

We conduct an advertising campaign on social networks and the Internet (the best solution is to use Yandex.Direct). For search effective way advertising we study the methods used by competitors. Estimated advertising costs are $10,000. In the future, advertising costs will be reduced.

Let’s estimate the total cost of launching a photo studio (the costs are presented very roughly):

premises (monthly rent) - $1500-2000;
cosmetic repairs - $2000;
computer with monitor and software - $5,000;
minimum set of equipment - $5000-15000 (as you can see, this is one of the most large shares costs);
air conditioning - $500;
advertising – $10,000 + $1,000/month.

Total - $24,000 excluding hiring staff. On initial stage You don’t have to hire employees, otherwise costs will increase.

Expected profit

Every month, in addition to renting the premises, you will have to pay for utilities (mainly electricity) - $500-700. We are not hiring employees for the first time. Costs for consumables, taking into account possible equipment breakdowns - $400, monthly advertising - $1000.

Total monthly costs: $3,400.

Let's calculate the monthly income of a photo studio. The minimum profit per hour is $30. The first months we work 2-3 hours a day, after a year - 12 hours a day. That is, after 12 months monthly net profit will be $7000.

Promotion and advertising

The best advertising method, according to most photographers, is satisfied clients. They bring acquaintances and friends in 80% of cases. Therefore, there should always be an improvement in the quality of services. We attract clients using search engines and social networks (for starters, Yandex.Direct with a one-page page will work well).

Assessment of the attractiveness of a business by the magazine website

Business profitability	(4.0 out of 5)	Business attractiveness 4.0
Project payback	(4.0 out of 5)
Ease of starting a business	(4.0 out of 5)
Opening a photo studio is a profitable and quick-paying business. You can avoid high personnel costs if you yourself are the only employee of the company. The most significant expense line is the purchase of equipment for filming and rental of premises. Key The success factor for a business is advertising and promoting your business, on which you need to focus 80% of your time, since it is this that will determine the survival of your business. For beginners For entrepreneurs, the best option would be to open a franchise business, a packaged business solution that already contains all the main indicators of the business model.

With development and popularity social networks All more people They turn to the services of photographers and rent photo studios. The excitement for photo services occurs not only on holidays, but also in everyday life. In this regard, the demand for photographic services is growing every day. In order for a photo studio to generate stable income and prosper, you should prepare for its opening.

The initial step on the path to starting your own business is drawing up a business plan. An example of a business plan for a photo salon (photo studio) with costs and payback calculations is given in this article.

Market analysis

The first thing that should be taken into account is the financial situation in the market for the provision of services and the definition of the circle of consumers.

The photo studio will be in demand among many people, 3 main areas:

📸photo models (for creating a portfolio);
👩‍👩‍👧‍👧ordinary citizens (printing photos for home albums);
🎦companies that require advertising materials (printing of signs, banners, flyers and other advertising products).

When drawing up a business plan for your own studio, you should take into account unique circumstances:

how big the city is;
population security;
presence of competitors;
start-up capital.

Since it is fundamentally important to provide only the highest quality services, it is worth finding suppliers in advance from whom you will purchase products for printing and shooting.

Photo paper, consumables, equipment - everything must be excellent so that customers are satisfied and order shooting or printing from you again.

Competitor analysis

It is necessary to analyze the market from the point of view of existing competition. If there is competition (and it cannot but exist, since this business is not something unique), then your project should stand out among others.

This feature could be:
lower price for some service;
providing certain services that others do not provide;
wide range of services provided.

To be profitable, a company must be maximally focused on customers who have money and are willing to pay it. Since such customers most often are not individuals, but entrepreneurs and various companies advertising something.

It is very advisable to purchase equipment that allows printing in a wide format. If the costs for equipment are too high, then at first you can enter into an agreement with someone who already provides such a service.

As a rule, for wholesale orders a significant discount is given, so such cooperation will be beneficial for all parties.

When analyzing competition, it is worth studying the direction of work of competing studios, their geographical location in the regions and the city as a whole, and the scope of client categories.

Based on such data, it is easy to decide on the type own business and its location.

Types of photo studios

Photo studios may seem identical only to an amateur's eye. If you decide to open a studio, you must have a clear idea of exactly how and where your business will be organized. Photo studios are:

Full-fledged. This business is suitable for entrepreneurs with experience in running a large business. This option will require quite a significant investment, and its payback will not be quick - you will get “plus” no earlier than in a couple of years. When writing a business plan, it is worth considering where the shooting will take place - in a specially rented room or in an apartment, each of the rooms of which is equipped in accordance with a specific theme. To gain clients, you can offer a themed shoot (New Year’s, dedicated to February 14, and so on).

Mini photo studios. This option is the best for those new to business. Costs for costumes, equipment and workers to ensure the operation of a photo studio are minimal. The only staff required will be a photographer and an administrator. The location of such a photo studio should be carefully considered, since competition in this business is high. In addition to shooting, a mini photo studio can also print photographs and process them through special editors, the most common being CorelDRAW and Adobe Photoshop.

For children. Such a photo studio should be completely focused on its client - the child. As a rule, the rooms for filming in the studio are decorated in a fairytale style, costumes are purchased for children of different ages, and you can invite a makeup artist who will paint the children’s faces before filming. Children's photo studios are popular among clients with children. Most people want to have high-quality and beautiful photographs of their own child in their family album. You can advertise the services of such a studio in schools and kindergartens, and carry out on-site filming there.

Photo studio at home. If the starting budget is very limited, then this studio format is the best. The studio does not have to be decorated in any particular style; your apartment can be a workshop where the material taken during on-site photo sessions is processed. With this type of activity, you will not need to pay rent for the premises, which will significantly reduce material costs.

Photo salon. This studio format will require minimal costs. As a rule, photo studios are located in small, well-equipped premises. They specialize in printing photographs, processing them in graphic editors and producing photographs for documents. You can work in such a studio on your own, so the costs of employees do not need to be included in the expense item in the business plan.

Project Summary

The goal of the project is to open a photo studio in a city with a population of 600 thousand people. A special feature of the photo studio will be a designer interior studio with 3 rooms.

Price list:

Service	Price, rub	Number of clients per month	Amount, rub.
Print photos in different formats	50	20	1 000
Carrying out photography (portrait, children's, wedding, etc.)	5 000	20	100 000
Rental of premises	4 000	15	60 000
Photographing for documents	600	13	7 800
Services of a stylist-makeup artist	1 000	20	10,000 (including deduction of makeup artist’s salary)
Income 178,800

With further expansion of the business and increase in income, the following services can be provided:

provision of paraphernalia and costumes for filming;
printing on T-shirts, mugs, plates and other things;
printing stickers on cars;
creating unique layouts with photographs;
production of magnets with original designs and so on.

Be sure to watch this video, in which real photo studio owners talk about how their business works ( click on the link).

Registration

Registration of a studio begins with registration with the tax office of the owner, as individual entrepreneur or companies like LLC. The activity code must be indicated 74.81 “Activities in the field of photography”. When registering an activity, you have to pay a fee, so this item must also be included in the business plan.

When registering as an individual entrepreneur, you will pay taxes in the form of 6% of income or 15% of profit. If you are registered as a private individual, then you will need to pay 13% as tax. If you have registered a limited liability company, then you will pay taxes in accordance with the system developed specifically for this form of business. At the same time, the LLC must have an authorized capital, and this must be reflected in the business plan.

Registration costs - 8,000 rubles.

Choosing a room for a photo studio

The success of the enterprise also depends on how well the photo studio is located. This is a fundamental factor; when considering it, the following nuances must be taken into account:

how close competitors are;
Will it be convenient for clients to get to you?
Is it possible to place outdoor advertising?

The room in which photography will take place must be spacious and high.

With this size, 50 meters can be determined directly for filming, and the remaining for placing equipment. The height of the ceilings in the photo studio should be at least 3 meters, then it will be possible to correctly place lighting devices.

Photo studios should be located in the central part of the city (if locality small) or in the center of the district (if the city is large enough. Of course, rent in the center is higher than on the outskirts, but the customer traffic is also higher.

An excellent solution would be to equip a small room on the studio premises where clients can relax and drink tea or coffee. There you can place a TV, a table, a sofa, put a machine that dispenses drinks and display a bowl of cookies and sweets.

To open a photo studio, non-residential premises will be rented in the city center (close to city attractions). The room will be divided into 4 zones:

Administrative area (15 m2):
- bathroom;
- screen.
3 interior rooms for filming (20 m2 each)

When choosing a room, you should not ignore the rules stated above, since the speed of its payback and profitability in general directly depends on how correctly the studio is located.

Payment for the premises is 50,000 rubles and includes a monthly payment, plus some amount for cosmetic repairs. Even in a huge studio, but with stripped walls, you won’t be able to run a profitable business.

Design and equipment of a photo studio

Purchasing equipment for a photo studio is an expensive business. But the quality of the work depends on how high quality it is and how resistant it is to wear, so you should only purchase proven equipment. An additional source of income can be the regular rental of equipment, props and other attributes.

To conduct high-quality photography and provide other services related to photography, you will need to purchase:

Name	Price	Quantity	Price
Equipment
Camera	150 000	1	150 000
Height-adjustable tripod	3 000	3	9 000
Stand for mounting light	500	4	2 000
Laptop	25 000	1	25 000
Softbox	4 000	3	12 000
Umbrella	2 500	3	7 500
Light meter	6 000	1	6 000
Background	1 000	5	5 000
Printer	7 000	1	7 000
Background mount	800	3	2 400
Lens filter	1 000	4	4 000
Furniture and decor
Sofa	15 000	1	15 000
Bed	18 000	1	18 000
Chair	2 000	3	6 000
Table	7 000	1	7 000
Chandelier	4 000	3	12 000
Candlestick and candle	—	5	3 000
Artificial flower bouquet	—	5	3 000
Christmas tree with toys	8 000	1	8 000
Flower swing	5 000	1	5 000
Decorative fireplace	3 000	1	3 000
Bath	13 000	1	13 000
Decorative piano	5 000	1	5 000
Wall accessory	—	—	25 000
Expenses 352,000

Staff

News small business- photo studio - possible without involvement work force from the outside, that is, independently.

If you know how to take beautiful and high-quality photographs, process the resulting footage and at the same time search for clients, then at least for the first time you will not need hired workers.

Ideally, of course, you need to hire a photographer (if you are not one yourself).

You can find a quality performer through advertisements (Vkontakte, in communities in your city, on Avito), on the advice of friends. In any case, it is important to look at examples of the photographer’s work before making a contract with him. employment contract. If your views on what a photograph should be are radically different, then you are unlikely to work together.

An administrator is needed to solve various organizational issues and coordinating the work of the photo studio. The responsibilities of the administrator may also include searching for clients and placing advertisements.

If your budget is not too tight, you can hire a makeup artist. The services of this specialist are necessary in preparation for shooting; he applies makeup and does hairstyles for clients. A makeup artist will help you choose the most harmonious image for the client.

Personnel costs are monthly, so they need to be taken into account when writing a business plan.

Staff	Salary per 1 employee (RUB)	The number of employees	Salary Total (RUB)
Administrator (cleaner)	20 000	1	20 000
Photographer	25 000	2	25 000
Visagiste(if necessary)	—	1	500 rubles makeup
Expenses forsalary payment		3 (1 invitee)	70 000

Promotion of a photo studio and advertising

Advertising is the engine not only for trade, but also for any other business, including a photo studio. The most best advertising- this is “word of mouth”, that is, recommendations from friends or acquaintances, so you should not take the work lightly, it must be carried out impeccably.

Costs and payback

The starting investment amount is:

Registration - 8,000 rub.;
Renting premises - 50,000 rub.;
Advertising - 35,000 rub.;
Design and equipment of a photo studio - 352 000 rub.;

Total: 445,000 rubles.

Monthly expenses of the photo salon:

Renting premises - 50,000 rub.;
Staff salaries - 70 000 rub.;
Tax and social contributions - 21,000 rub.;
Buying decor - 5,000 rub.;
Advertising and promotion - 5,000 rub.;

Total: 151,000 rubles.

Difference between income and expenses: 178 000 — 151 000 = 27,800 rubles

Tax: 27 800 * 0,15 = 4,170 rubles

Net profit: 27 800 — 4 170 = 23,630 rubles

Profitability:(23 630 / 151 100) * 100 = 156,5 %

Payback: 445,000 / 23,630 = 19 months

Photo studio is an interesting and creative business, which at the right approach will bring excellent profits to the owner. In order for an enterprise to be successful, the first step towards it should be drawing up a competent business plan with all the calculations.

We present a detailed business plan for a photography studio for beginners. Be the best among your competitors!

♦ Capital investments to a photo studio: 595,000 rubles
♦ Project profitability: 45%
♦ Payback period: 24 months

Many people think that in the era of development and accessibility of technology, the need for photo studios has disappeared. Actually this is not true!

...although sometimes the average phone allows you to take photos no worse than a DSLR, there is always a demand for professional services.

The salons are visited by entrepreneurs who need to take high-quality photos for advertising, and by ordinary people who prefer professionally working photographers.

If you decide to try your hand at this field, the first step is to draw up photo studio business plan.

Photo studio business plan: planning

This section of the business plan should contain information about all aspects of the future company. Moreover, the description of the project is carried out in such a way as if the photo studio is already open and functioning.

Project Summary

The shortest, but no less important section of the business plan.

The resume includes information about the location of the photo studio, work schedule, and project goals. 5-7 sentences are enough.
You will have the opportunity to expand on the topic in more detail later.

Example:

The current business plan describes the opening of photo studio N, located in the Moscow region.
Opening hours: daily, from 11.00 to 20.00.
Project manager: Ivanov I.I.
List of business plan goals:

meet the needs of private and legal clients for the provision of photography services at reasonable prices;
create a source of profit;
bring the company to a high level of profitability.

It is worth returning to the goals specified in the photo studio business plan from time to time in order to adjust the course of the project’s development.

Marketing plan

An analysis of the needs of the population for a business plan in this industry demonstrates the following indicators:

40% of families own personal photographic equipment;
the demand graph for digital cameras is growing steadily;
oversaturation of new brands increases the risk of purchasing low-quality equipment;
more than 35% of photographers who provide services on a paid basis do not have the proper level and skills for the job.

Based on this list of data in the business plan, we can conclude that although people are buying semi-professional photographic equipment more and more often, there remains a need for the services of professional photographers. At the same time, the supply market is quite poor for truly high-level specialists.

The target audience

The target audience of the project is presented in the business plan with the following list of client categories:

freelancers;
private clients for personal use (family photography, pregnant women, love-story, thematic and others);
organizations (for work - filling websites and catalogues, creating menus, presentations, advertising products);
modeling and acting agencies.

Competitive advantages

Due to the fact that the premises for the photo studio are rented in the Moscow region, it is possible to set a relatively low level of prices for services for clients. This is a clear advantage over competitors that needs to be outlined in the business plan.

Moreover, the photographer has numerous diplomas and certificates that confirm his high level of professionalism. Low prices for work will not affect the quality of the result at all.

In the future, the development of the project will focus on innovation in the field of photography.

Thanks to the fact that all employees will monitor fashion trends and introduce new technologies, the list of studio services will expand and the business plan will be supplemented.
For example, the introduction of subject photography at a professional level will attract advertising agencies to cooperation.

The current business plan considers the following list of options:

Distributing flyers in busy areas near the photo studio.
Distributing leaflets to the mailboxes of nearby houses.
Installation of a bright and noticeable sign.
If the studio is located in courtyards or inside another building, clear signs and banners are required.
Printing business cards.
To start, 1000 copies are ordered. They are distributed in thematic places (cafes, holiday paraphernalia stores, offices) and distributed to all future clients of the photo studio.

Room

From the right choice the premises largely depends further fate photo studios

Therefore, it is necessary to evaluate in advance all the factors important for work, indicating their list in the business plan:

Accommodation.
If the studio is located in the city center, rent will be more expensive. But at the same time, it will be easier for clients to find and reach you.
In addition, this location is more prestigious than on the outskirts.
Ceilings.
An ordinary apartment is not suitable for setting up a photo studio.
After all, it will be possible to fully place all the equipment only if there is at least three meters of space between the floor and ceiling.
Window.
To be able to work not only with artificial, but also with natural light, the studio should have several large windows.
Square.
It is recommended to select a room with a size of at least 60 sq.m. At the same time, additional space must be allocated to organize the dressing room and waiting room.
Dressing room.
Just like in the photo studio itself, there should be windows in the make-up room. Most specialists prefer to work with natural light sources.
Ventilation.
It is important that the premises be comfortable for any number of visitors. This is impossible without high-quality air circulation.
Electricity.
A large number of working photo studio equipment puts a heavy load on the power grid.
Make sure the wiring can withstand this test.

All the tricks for repairing in your own photo studio:

watch a useful video and take notes.

Equipment

After the issue of the photo studio premises has been resolved, the entrepreneur must decide on the list necessary equipment and indicate in the business plan with prices.

At the opening stage you will need:

a professional camera and a set of lenses (you should never skimp on this item);
Lightning equipment;
several replaceable backgrounds;
design of an area for changing clothes for clients (curtains, mirror, hanger);
administrator's workplace;
a sofa and a table for the relaxation area for guests of the photo studio;
hanger.

Staff

“Every risk you take is worth taking if it contributes to your success and contributes to a good life.”
Richard Branson

The business plan considers two options for organizing a new photo studio:

the entrepreneur acts as an administrator and selects a qualified photographer for his staff;
the entrepreneur himself performs the function of a photographer and hires an administrator to help him run his affairs.

Makeup artists and hairdressers can be invited to work as hired employees who will come on call. It is also possible for them to work in a photo studio on a sublease basis.

The business plan must include a list of job responsibilities.

Administrator.
Coordinates the work of the photo studio, accepts and keeps records of orders, monitors compliance with sanitary and technical standards of work, payment wages other employees, monitors supplies of consumables and replenishes them if necessary, answers customer questions about services, prices, responds to wishes, comments, and resolves conflict situations.
Photographer.
Develops the process of photographing, provides the necessary lighting for work, conducts shooting of different themes and styles in the photo studio, controls the work of models, responds to comments and wishes of clients, keeps records of orders, processes photos, is responsible for the timely issuance of finished materials, compliance with technical rules for the operation of equipment photo studios, maintaining the level of cleanliness in the work area.
Visagiste.
Changes appearance a person using cosmetics and makeup techniques, corrects flaws and emphasizes advantages, creates an image for thematic photo shoots, applies makeup, focusing on the wishes and comments of clients.
Hairdresser.
In a photo studio, a hairdresser primarily styles clients’ hair for photo shoots, creates hairstyles to match the theme and image, and focuses his work on the clients’ wishes and the photographer’s recommendations.

Services

After analyzing all the data on the level of demand among clients, we can come to a conclusion about the list of photo studio services that are worth providing. Include this list of work in your business plan.

Photos of the documents.
Photos for booklets, leaflets, posters, calendars.
Field work at client events (presentations, competitions, exhibitions).
Field work at private events.
Photo sessions in the studio and on fresh air: love stories, children's, group, personal, thematic.
Subject photography.

This will be enough at the stage of opening and achieving stability of the project.

After some time, you can enter a list into the business plan additional services photo studios: work of a make-up artist, stylist, body art, henna painting, creation of photo books.

How to open a successful and competitive photography studio:

list of secrets from an expert!

Photo studio business plan: implementation

Opening schedule

Calendar plan compiled to control the stages of implementation of the business plan.
Thanks to him, the responsible persons, deadlines, and the budget allocated for the work are specified.

Opening a photo studio can be divided into the following steps:

Finding a suitable premises for rent, signing an agreement with the landlord.
Repairing the premises, bringing it into compliance with sanitary standards.
Obtaining work permits from inspection authorities (SES, fire safety).
Purchase of equipment and furniture necessary for photography, the work of the administrator, hired employees (hairdresser, makeup artist), and design of the client's recreation area.
Installation of furniture and equipment, interior design of the photo studio.
Searching for employees to join the company, training if necessary, undergoing safety training, concluding contracts with hired services (including a security company).
Development and launch of an advertising campaign.
Start of work of the photo studio.

Opening costs

Name	Price, rub)
Documentation, creation of a business plan	30 000
Repair and decoration	150 000
Furniture	80 000
Equipment (list):
Camera	70 000
	90 000
Lighting equipment	150 000
Details for work	25 000

Opening a photo studio will cost no less than 595,000 rubles.

The numbers in the business plan will vary depending on the region, the quantity and quality of equipment, and other factors.

Financial section of a photo studio business plan

Monthly expenses for a photo studio

To maintain and develop the photo studio, it will be necessary to allocate 110,000 rubles from the proceeds every month.

Download a ready-made business plan for a photo studio with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

Revenue and payback of the project

In the final part ready business photo studio plan must contain a section with calculations of potential revenue and return on investment. The source of the data is companies similar to yours.

Statistically, a photo studio with proper management and advertising pays for itself in 1.5-2 years.

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