What business is relevant now and what is in demand. How to start a business with minimal risks Assessing your capabilities

At first I thought about a hookah bar, but I quickly abandoned that. The fact is that I have seen how in small towns hookah bars periodically open and close after 2-4 months. I got to thinking: in big cities you can smoke hookah in almost any restaurant, but, as far as I know, this service is provided not by the restaurant itself, but by a third-party representative through outsourcing.

Outsourcing - an organization transfers part of its functions and business processes to third-party companies that specialize in the required areas.

So, why do we choose outsourcing?

1. You won't get burned if you do everything correctly.
2. There are much fewer problems, including with documents: you only need to register as an individual entrepreneur - that is, register as an individual entrepreneur.
3. You will initially have a certain base of visitors, and if the place you choose for outsourcing is not a remote outpost, then they will help with advertising.

Let's look at everything in more detail point by point.

Point one. What should be the conditions for a business not to go bankrupt? Remember: no rent! Agree with the owners of the establishments to split the profits 50/50. I’m sure they will come forward. In cities with up to 300,000 people, hookah is a curiosity, and with your offer, owners of cafes, restaurants and clubs will be able to not only make a profit, but also attract more visitors. If you don’t want to work yourself, hire an employee, but for the first time without a salary, with earnings only as a percentage of sales - for example, from 15 to 25%, depending on the traffic of the place. There will be young people for this work, personally verified. I posted an ad on a social network, in one of the city groups, that a young man was needed for the position of a hookah man, and within an hour 10 people wrote to me. Such conditions will allow your business to stay afloat at first, even with minimal start-up capital.

Point two. You do not need to prepare documents for rent; forget about such problems as a cadastral passport of the premises. All you need is to register an individual entrepreneur within three working days and pay a state fee of 800 rubles. The outsourcing agreement can be downloaded on the Internet, it is easy to draw up - you just need to enter your data in the prepared form.

Important! In order not to have any problems with the law, one point must be taken into account. In the “Services” column, write not “hookah”, but “steam cocktail”. In the future, you should use nicotine-free tobacco. Some unscrupulous business owners also use nicotine, transferring it from packs to another container without labeling (oh, Mother Russia). An examination that will prove that such tobacco contains nicotine does not currently exist, and no one needs to prove it. And if an audit occurs, it is known about it in advance.

Point three. People are already visiting this establishment, so you will be noticed one way or another. In addition, the place where you are will itself advertise about you, for example: “Now for our guests we have hookahs that perfectly match the menu and style of the establishment (tea, any dish, alcohol, hot dancing).” . Choose any type of establishment: cafe, restaurant, bar, night club. The main thing is that he has a positive image, which can further affect the success of your business. For example, when you come to another establishment, its owner will look at your previous place of work, and if it has a good reputation, this will speed up his agreement to cooperate with you.

Now let's get to the fun part: start-up costs. You will need to buy:

• the hookah itself;
• chubuk (hookah pipe);
• 2 bowls;
• kalaud.

One such set will cost you 5,500 rubles. First, you need to purchase five such sets, that is, spend 27,500 rubles. I recommend taking either new ones Khalil Mamoon, or Amy. KM is an incredible durability, Amy, according to hookah lovers, looks a little better, but this is a matter of taste. You can take three KMs and two Amys for variety.

You will also need tobacco. To begin with, do not take a lot, no more than two packs of one flavor. Buy light, or at most medium, tobaccos, since most guests are not able to smoke the conventional “DarkSide” or “Tange”. AlFakher, Adalya, Fasil will suit you (they can be found at prices ranging from 75 to 90 rubles). Of the new products, Smyrna is preferable. Don't buy expensive DailyHookah or Fumari yet, they are for gourmets. To begin with, it will cost you about 1,500 rubles for tobacco. Also buy two large 1kg packs of coal. The coals must be large in size so that they do not go out. This is another 600 rubles. In addition, you will need: a knife for cutting tobacco (a regular one will do), a roll of foil (in case you need to replace the kalaud), and two tongs. All this costs about 400 rubles. The total will be approximately 30,000 rubles - you will agree, not the most money for starting a successful business.

The average cost of smoking a hookah for guests using AlFakher tobacco is from 35 to 50 rubles, depending on the hands of the hookah operator. That is, you will need 15-18 grams of tobacco (this is a third of a pack - 25 rubles) and 3 coals. Set the cost of smoking a hookah depending on the type and status of the establishment: from 600 (nightclub) to 1000 (restaurant) rubles.

It is not difficult to calculate how much profit you will receive from one hookah, but how many hookahs there will be depends on you and the establishment. In addition, you need good advertising on social networks and a small sign. You can also indicate on the posters of establishments that they now have hookahs, and insert them into the menu.

I repeat once again: collaborating with you, first of all, is beneficial to the very establishments in which you will work. For example, on Friday and Saturday, the places where I outsource sell from 10 to 20 hookahs per evening, which is about 10,000 rubles in net profit. And in big cities there are restaurants where they sell about 80 hookahs per day. Now that you have an idea of ​​how much money this business brings in, you can calculate your future income.

What mistakes do newbie entrepreneurs make? Is it possible to open and establish a successful business in Russia without connections? How to minimize risks when starting your own business? What is unique about doing business in Russia? The website answers these questions to the General Director of the Association of Independent Business Consultants, Tatyana Korobeynikova.

Your own business: how to turn your dream into reality

Business plan

— According to statistics, there are only two to five percent of entrepreneurs in any country. Is this statistic true?

— In fact, these figures are close to the truth, because there are few people who decide to open their own business. And in the first year, 80 percent of newly opened businesses die.

— How can a person find out if he has an entrepreneurial spirit?

— There is a whole technology of conducting. It usually happens that a person is simply tired of going to work every day, he wants more money, and he throws himself into the pool headlong.

— But how to attract employees when your business is not yet on its feet and there is no stable income?

— Our people are, in fact, risky. How many times have we encountered such a situation that a person who has decided to open a business, the first thing he does is open an office, hire a secretary, believing that the secretary is one of the criteria for an existing business. He also hires people who will be directly involved in repairs, and that’s it, and off we go. Rarely does anyone use the right technology.

- Do they exist?

- Certainly. On the one hand, there are examples of successful business openings, when a person who worked as an employee for a long time opened his own business, and everything went well for him. But this is rather an exception. Basically, these are big problems, debts, risks, the threat of bankruptcy, these are big problems that you have to go through.

— There is talk on TV, on the Internet, and in the press that Russia is not the best country for doing business. On the one hand, it seems that our market is not as dense as in Europe. On the other hand, every day we see examples that as soon as you open something, even if you did everything correctly, inspectors will immediately come to you and put forward new demands.

As a result, in Europe and Asia the share of small businesses in GDP is somewhere around 40-60 percent, but here, in my opinion, it doesn’t reach 15-20.

— It seems to me that the issue of inspections is still exaggerated, because recently the number of inspections and, in general, the attitude of government bodies towards business has changed. This needs to be acknowledged. In the last two years, when you even come to the tax office on some issues, there is a completely different tone there. And this makes me very happy.

As for whether it is profitable or not profitable to open a business in Russia, I will give the example of a young man from the city of Izhevsk, Ayaz Shabutdinov, whose business has grown into almost a billion-dollar holding in just two years. He started with a stall that sold coffee. Then it grew into several franchises, and now there is a whole network of these franchisees.

- How do you explain this? What was his trick?

- In technology. Now is the time for technology competition. That is, when a company introduces as many advanced technologies as possible into its body, into its processes: technologies for mass customer attraction, PR technologies, building its expertise in the market.

Based on the very essence of entrepreneurial activity, always need to remember that it is directly related to risks. In order to create a successful business and minimize threats, you need to pay attention to the following points.

Most dangerous situations can be avoided by carefully planning your actions. Things like potential demand, production costs, marketing costs, etc. can be calculated.

Therefore, the risks associated with them are completely preventable. Problems may arise mainly due to lack of knowledge and experience or little time spent on planning.

However, events happen that are almost impossible to plan, but which can be expected.

Such risks include fire or robbery. Of course, it’s most likely impossible to completely avoid expenses, but, nevertheless, a fire alarm and video camera will help reduce losses to a minimum.

Assessing your capabilities

Entrepreneurs, especially beginners, tend to overestimate the capabilities of the team and themselves as a leader.

A brilliant idea can turn your head and make you act rashly, without planning. business plan and distribution of powers.

In such a situation, chaos is guaranteed. It will take a lot of effort to get everything under control.

The other, most dangerous side is the underestimation of capabilities. In such a situation, you may simply not have the courage to even start your own business, which, of course, is the worst-case scenario.

Choosing a suitable niche

Don't start a business in a crowded market. High competition can ruin a business at the initial stage.

High marketing costs, price competition and the commitment of most clients to existing businesses are not the most attractive conditions for starting.

There are also markets where competitors may not meet at all, but often the reason is not that the idea is new. The reason may be low profits in this industry or high administrative barriers that not everyone wants to overcome.

Such markets are unfavorable by default.

Business scale

Not every business can boast the ability to reach a wide market.

Eg, a coffee shop whose name comes from the place where it is located will not be able to become a chain, because in the minds of customers it will look illogical.

To open another coffee shop, you will have to come up with a new name and re-run a marketing campaign.

Also, projects aimed at meeting the needs of a limited number of people are unlikely to allow “ make a big jackpot“, but this kind of business is mainly carried out by novice entrepreneurs and this is a good way to test yourself for the presence of entrepreneurial spirit.

Distinctive features

Secret of success, which has long been no secret, is that the company’s products or services must compare favorably with those offered by competitors.

Just keep in mind that the benefit should be tangible for the client, and not for the entrepreneur.

For example, a new production technology that saves time and money on production is of no interest to buyers. In this case, you should reduce the price or offer related services such as free guaranteed service or delivery.

Entering the market with a product that is sold at every turn is fraught with low profitability and the collapse of the business.

Riskiness of the company

Hope for a bright future can become a reason to try to implement a deliberately risky idea.

Of course, things can work out, however, it should be taken into account that in case of failure, the entrepreneur loses, if not all, then a significant part of the financial resources.

In addition, any desire may disappear, even if it is doomed to success.

Solving routine problems

It also happens that in the hustle and bustle of their main activities, entrepreneurs completely forget about such things as paying for electricity, water supply and the Internet. Even the preparation of financial statements is put aside in a distant corner and forgotten there.

Neglecting such things leads to very unfavorable consequences. For example, the lack of internet may prevent you from making an urgent money transfer, and due to an overdue report, a fine may be imposed.

Business is a risk. But the risk is justified only if it is supported by facts that allow one to predict possible combinations of circumstances.

Although it is almost impossible to completely protect your business from threats, entrepreneurs, especially beginners, risk analysis should be done carefully. Then the chances of success will increase significantly.

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Content

Today, the unstable financial situation in the country is leading to job cuts. Some people find jobs in new companies after being fired, while others are looking for ways to organize their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investments.

What business is in demand now?

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most popular business, you need to determine what products and services the population of your city needs. It is believed that in any region, the greatest demand is for organizations engaged in repairs, replacement of plumbing fixtures, and sales of household chemicals and products. An analysis of the market for services and goods will help you find out more precisely which business is relevant now.

Demand for services

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, companies providing commercial transportation come first in terms of the number of requests. Organizations from the beauty and health sector are only 1% behind in the top. By finding out which services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now?

Aspiring entrepreneurs like to wonder what people are in demand right now. Current products remain the same. Example of high-margin products: flowers, drinks, jewelry, handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic drinks are considered popular products.

What kind of business is in demand now in a small town?

Beginning entrepreneurs bypass small settlements. In their opinion, business there brings in very little income. This is partly true, because salaries there are lower than in big cities. The costs of renting and purchasing premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general hairdressing salon. In addition to hairdressers, there should be manicure-pedicurists, cosmetologists and massage therapists. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because... people tend to restore old things because they are afraid of spending a lot of money.

In-demand business

Commercial activities are always aimed at satisfying people's needs or stimulating demand. Any promising business is built on this. You can create demand for products artificially by advertising products on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activities should generate maximum income with minimal cash investments and exploitation of various resources. These features characterize a highly profitable business. During a crisis, you should not open enterprises engaged in the production of any products. Their profitability will be low, the risks will be high, and you will see real profits only after a few years. The service sector is considered successful.

Super profitable business

All aspiring entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a highly profitable business from scratch in just a couple of months. Another way not to save and get a lot of money is to create a completely new and in-demand business for the region. Options for directions: from restoration or car rental to your own consignment store.

The most profitable business

By opening your own bakery in a large city, you can quickly return all the invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest-paying business is able to return all invested funds within a month. Before starting your own business, study them, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

A distinctive feature of activities on the World Wide Web is the lack of connection to your place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in the real market. A budding entrepreneur does not even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launching an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

You can create a current business providing services on the Internet if you are a specialist in any field. You need to create a portfolio or launch a business card website where your skills will be described in detail. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Products will be sold with a slight markup.

Online store

Let's take a closer look at opening an online store.

Pros:

• minimum investment (often 10-15 tr. is enough)
• you can work in the Russian Federation from any city
• everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion.

There are 2 main problems - finding a profitable product and standing out from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come on their own.

The best place for communication is clubs of Internet site owners. The largest of them, Imsider, unites tens of thousands of entrepreneurs. The club was founded by the owners of large websites; large (including free) online and live events are held every month.

• it is led by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (the site is visited by 10-15 thousand people per day)
• issues of choosing a niche (they provide more than 1000 proven products), competition, website creation, advertising, suppliers, individual entrepreneurs, delivery, etc. are resolved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to earning money with small investments. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity must be profitable. The proceeds must cover the costs of further development of the organization, wages of employees and the entrepreneur’s own needs. If this is not observed, then the business is considered unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. By studying the rating of small businesses by profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:

1. Private auditors. The economic state of the country and changes in legislation have virtually no effect on the popularity of auditing. This list also includes consulting services.
2. Subspecialty clinics. Various types of cosmetology and medical procedures are in demand among residents of all cities, so this field of activity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry today is high competition.
4. Law offices. A highly profitable business with well-qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products produced by enterprises or any property.

Business profitability by industry

Economic performance indicators determine whether a company will survive or not. They need to be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry:

Business industry	Percentage of profitable organizations
Transport/logistics
Trade, catering
Finance, insurance, banking
Mechanical engineering
IT and software development
Business services
Car sales and service
Food industry
Scientific activity, education
Construction, reconstruction and modernization of buildings
Ore processing, mining
Pharmaceuticals, medicine

In a financial crisis, when the number of jobs is declining, but at the same time the consumer and service sectors remain in demand, ideas or even businesses from scratch occupy the minds of ordinary citizens.

The desire to find opportunities for additional income is an important reason for searching for activities without capital investments. The benefit of such a business can be considered a minimal amount of risks, and if a person believes that he is strong in some area, then this will serve as an additional guarantee of the success of the new endeavor.

Business from scratch - does it happen?

No, such a business does not exist. In any case, you will have to invest:

1. Education.
2. If there is no education, time.
3. And, in any case, great enthusiasm.

There is a point of view that all the proposed ideas for beginners are not a business, but a craft. But there are no other options with a zero start. If there is no money for hired workers, you have to be your own hired worker. And only with the growth of your business, your own skills, abilities and income, will it be possible to delegate some of your functions to someone else. Moreover, very often even “grown” small-scale businessmen are forced to create an adequate replacement for themselves over the years. This is the specificity of small business. Small business is a way of life. To dream that in a couple of years the gears will turn without any of your participation is at least naive.

This material contains proven ideas in which you can still find your niche. Think about what your highlight is among the masses of the same, and go ahead. Each of these ideas fits perfectly into the “low start” requirements.

Types of businesses you can start without large investments

We will present at least 100 ideas that allow... There is no clear division into separate groups, but for a better understanding of the field in which you can go, we will accept a conditional classification by type:

Services

Automotive business ideas

The best ideas in the car business include the following:

Earn money online

For women

Video review

This article from To Biz looks at the newest ideas of 2017, and the authors argue that these ideas are indeed promising, work, but have not yet become too competitive.

Production

The production sector includes a large number of different ideas, but you should be prepared that a certain amount of start-up capital will be required.

Creative ideas

Some business ideas may be initially focused on achieving results, since they are distinguished by creativity and unusualness.

Home business

You can also find ways to earn money while sitting at home. Most home ideas are related to the hand-made industry.

Ideas for 2017

Every year new types of business appear, designed to generate, albeit small, income and capable of meeting the needs of society.

Ideas in crisis

In the wake of the crisis, you should choose business ideas in areas that remain in demand even with the scarcity of potential clients.

Ideas for business in Moscow

It is difficult to surprise the metropolitan public, and the market is so saturated that it requires ideas that are either not yet very developed or have competitive advantages.

Some examples of investments and payback periods for a business idea

The main thing that will concern everyone who decides to open their own business is the amount of investment and the payback period of the project.

Business idea	Investment amount	Skills	Payback period
Tutoring	———	Knowledge in a specific field, diploma	Depending on the number of students
Vending massage	1 chair 35 thousand rubles	Not required	1 person – 100 rubles, per day throughput 10 people = 1000 rubles. 30 thousand per month. Payback in three months
Mafia game or similar	Renting premises and organizing advertising (approximately 30,000)	Not required	Income per month 28,000, payback two months
Sewing clothes for pets	Buying fabric, 1 meter = 300-500 rubles	Sewing skills	One ready-made suit costs from 1500 to 2000. Payback period is a month
Home beauty salon	30,000 rubles	Knowledge of hairdressing	4-5 months

Opening your own business with minimal investment is real. The most important thing at the initial stage is to monitor the market situation, identify a niche area and draw up a business plan. Next you will need only persistence and desire to make a profit. You should not expect that the money will flow like a river; in the first months you will have to work hard.