Beauty services are a business that every second girl dreams of. But entering the entrepreneurial environment is accompanied by high capital investment and complex organizational issues. This is not available to every woman. In light of these circumstances, starting your own business with a small nail salon, organized right in your apartment, is the ideal solution. Manicure at home, as a business, does not require large investments and costs for renting premises. A detailed business plan will tell you where to start a business and how to achieve success.

Business registration

If we are talking about a manicure business at home, then no permitting documentation is required. For particularly fastidious clients, you can take care of registering an individual entrepreneur and obtaining a medical record.

The individual entrepreneur form imposes certain obligations on the entrepreneur, in particular, he will have to report to the tax service in accordance with the chosen form of taxation. If the owner of a home nail salon still prefers to register an individual entrepreneur for pretentious clients, then it is more profitable to issue a patent, since it does not require drawing up reports and paying additional taxes.

Selecting a room

You can skip this point of the business plan, since a manicure salon at home will not require a separately rented premises for any purposes. It is enough to have 2-3 free squares in your own apartment. The workplace must have a neat appearance; this rule applies to the entire apartment; disorder risks scaring off clients.

Another option is to visit the client’s home. For mobility, a manicurist just needs to purchase a stylish suitcase that will accommodate materials and tools.

Equipment

Before starting a nail business at home, you will need to purchase some equipment and supplies. You will need:

• tools (tweezers, buffs, files, spatulas, etc.);
• equipment (UV lamps, LED lamp for drying gel polish, sterilizer);
• consumables and care products (nail forms, varnishes, gel polishes, nail removers, hand and nail care products);
• furniture (table and chairs). This item can be omitted if suitable comfortable furniture is available in the house, or the master plans to work on call.

Services

How to start a manicure business at home? Experts advise starting with gaining education and experience. Training in nail service courses is just the basics; to provide more services you will have to constantly improve and improve your skills by taking master classes. As a result, an at-home manicure salon should include the following range:

• manicure;
• pedicure;
• nail plate extension;
• gel polish coating.

In addition, the salon at home must provide related services - removal of extended nails, correction, design, and so on. Some clients may be interested in hand and nail care services - scrubbing and baths. It is important to follow modern trends in the field of beauty services and offer clients fashionable new items.

Pricing

When creating a price list, you should focus on average market prices. Premium-level specialists have the right to offer services at a higher price; novice professionals or those who have few clients are forced to dump. As you gain experience and a constant circle of clients, the cost of services can be carefully raised.

Staff

Manicure at home, as a business, requires only one employee - an entrepreneur and a manicurist rolled into one. The master is required to have an appropriate appearance, and special attention to his hands. An ideal manicure will serve as additional advertising and convince the client of the professionalism of the specialist.

A good manicurist should be polite and sociable. The skills of a psychologist will help in this business, since clients at manicures prefer to share personal problems.

To confirm the professionalism of the master, it is recommended to take specialized courses and master classes. Periodic training will require additional costs, but will quickly pay off. Diplomas and certificates that are present on the wall behind the master are a plus for the reputation of an at-home manicure salon.

Advertising and customer acquisition

In this business, the main thing is to develop a customer base. In order to expand the circle of clients for free or at minimal cost, at-home manicurists use the following methods:

• You can invite girls for a free manicure and use photos of the finished work for your portfolio. If the manicure is of high quality, then the free client will return for a paid service. A portfolio will be useful for a catalog or for advertising on the Internet.
• The popularization of social media provides opportunities for free promotion of manicure salon services at home. A group or public page with photographs of finished works (necessarily the author’s, not someone else’s) can attract many clients. Especially if you ask friends and acquaintances to distribute publications among their circles on social networks.
• Creating business cards or leaflets will require a small investment. Finished printing can be left in the mailboxes of neighboring houses or at information stands. Flyers or leaflets should be distributed near the nearest shopping center.
• Customers will be attracted by a system of discounts and promotions. At first, you can guarantee a free manicure for referring a friend and other tricks.

Costs and profits

The main costs for organizing a nail business at home are the purchase of equipment and materials.

Table. Capital investments

As already mentioned, it is possible to reduce costs by using comfortable home furniture, if available. Saving on consumables and equipment is highly discouraged, as this will reduce the quality of services and may cost the client’s health. This will lead to scandal and the formation of a bad reputation.

Once a client base appears and services are provided at the average market price, the entrepreneur’s income will be about 25,000-30,000 rubles. per month.

With the increasing number of people willing to invest in their appearance, the demand for manicurists is growing. Some specialists work in beauty salons, others see clients at home. Many craftsmen are thinking about starting their own business. Therefore, if manicure is everything for you, try to make money on it. To objectively assess your financial capabilities, prepare a ready-made business plan for your own manicure shop. It will help you calculate the amount of initial investment, as well as the payback period and profitability.
Let’s take a small beauty salon in the “economy+” format as an example. It can be opened in a room of 30 square meters. m. This is enough to accommodate a pedicure room and the main hall.

Type of ownership

To carry out business activities, you need to register yourself as an individual entrepreneur or legal entity (LLC).
The former keep cash accounting according to a simplified scheme and are not required to do so. This option is convenient for those who do not plan to expand and work with partners.
The LLC has an extensive document flow. Such business entities are taken more seriously in the market. It’s easier for them to take out a loan or attract investments.

In the event of litigation, individual entrepreneurs are liable with all their personal property, and LLCs only with the authorized capital and property registered in its name. But if the size of the authorized capital is not enough to repay debts to creditors, the founder of the company will also bear subsidiary liability in the event of bankruptcy of the company.

You can work on a patent or simplified taxation system, a single tax on imputed income, as well as a general regime. The most profitable are the first 3 options. When choosing a tax regime, compare the amount of payments, and also find out about the need to maintain an income book.

Costs for furnishing the premises

We are preparing a ready-made example with calculations for a nail studio “economy+” with an area of ​​30 square meters. m. Based on the format, we will open it in a residential area on the basis of street retail.
For 30 sq. m of total area we place:

• 15 sq. m. - main hall;
• 10 sq. m. - reception area;
• 5 sq. m. - bathroom.

5 sq. m. is enough to equip two workplaces and a waiting area. If you expand, the latter will be combined with the reception. Place two more workstations in the freed-up space.
To operate a nail studio you need electricity, water, and sewerage. This will require drawing up diagrams for wiring electricity, water supply, ventilation, as well as purchasing equipment.
The layout of the room is selected according to the selected zoning. You should consider the design based on the concept of the establishment. Visitors come to the salon to receive quality service and have a good time.

Expenditures:

As a result, 790 thousand rubles will be required to equip the premises for a nail studio.

We deal with documents

To provide nail services to the public, you do not need a license. To register an activity, you will need to register with the local tax authorities and obtain a certificate. The work of a nail studio falls under OKVED code 96.02 - provision of services to hairdressing and beauty salons.

Additionally, you should obtain an extract from the Unified State Register of Individual Entrepreneurs, notify Rospotrebnadzor about the start of activities, and prepare instructions on electrical and fire safety. Masters must have training certificates, as well as personal medical records.

The cost of processing all these documents will be 15 thousand rubles.

Furniture and equipment

A nail studio requires manicure tables with lamps, chairs, and pedicure chairs. When purchasing equipment, remember that “the stingy will pay twice.” Your clients should be comfortable during procedures, especially long ones.

In addition to manicure equipment, it is necessary to purchase lighting fixtures, mirrors, cabinets, a reception desk, a cash register, a computer, and a telephone. A security and fire alarm and video surveillance system will ensure the safety of clients and nail studio workers, and will also help control the current situation to improve the quality of service.

Installing a CRM will allow you to develop a loyalty program for each visitor. Using the software, you can create a regular customer card and track the frequency of his visits, the services purchased, as well as the amount of money he leaves.

To create an optimal microclimate inside the cabin, you will need to install an air conditioner. The presence of a cooler and coffee machine will improve the standard of service. Over a cup of aromatic coffee, time will fly faster if the client has to wait for his turn.

Approximate costs:

Equipment	Amount, rub.
Lighting	20 thousand
3 pedicure chairs	200 thousand
4 manicure tables with lamps and chairs	60 thousand
Air conditioner	20 thousand
Wardrobes, reception desk, mirrors	300 thousand
Coffee machine, cooler	15 thousand
Cash machine	35 thousand
Computer, phone	30 thousand
Registration of CMR for a year	30 thousand
Internet connection	10 thousand
Security and fire alarm	70 thousand

Total: 790 thousand rubles.

Tools and Supplies

The nail studio deals with the treatment, correction of nails, as well as their extension.
Typical list of services:

• Care procedures - trimmed, French, American and other types of manicure, massages, wraps, thermal compresses with paraffin, moisturizing;
• Nail design - stencil, artistic, gradient using gel polishes and varnishes;
• Modeling - acrylic, gel, extensions on forms or tips;
• Pedicure - classic, European, hardware, permanent, SPA.

According to statistics, manicures and nail extensions are more in demand. Each of the services accounts for 30% of the total share. Then comes pedicure (15%) and care procedures, nail correction, massage.
500 thousand rubles are needed to purchase tools and consumables. When starting out, focus on services that are in high demand. This way you will save on the purchase of consumables, and specialists will hone their skills.

Search for masters

80% of the success of a nail studio depends on the qualifications of the specialists working in it. The demand for good craftsmen exceeds the supply. Some applicants have a poor level of preparation, others have no experience, and still others have inflated ambitions. There is high competition in the salon business from homeworkers. They provide manicures at low prices, thereby attracting a significant part of their clients.
It is impossible to completely get rid of home-based workers. In this matter, you can play on a person’s self-respect. Prove that every client deserves the highest service, and he will not skimp on paying for your services.

To find personnel, use the following sources:

• Avito.ru - a site with free advertisements about goods and services;
• HeadHunter is an online resource that sells information from resume databases;
• Instagram is an application that many artists use as their portfolio.

On average, you will have to spend 20 thousand rubles to find employees.
Before posting a vacancy, determine the requirements for the applicant - professionalism, experience, age, employment. In order for a potential employee to pay attention to the ad, write down the benefits of working in your salon, its location, work schedule, and also what personal qualities the master should have.

Advertising costs

The main goal of the marketing strategy is to create a recognizable brand in the long term. Before launching advertising, come up with, develop a logo, a bright sign, and color design. The created corporate image will increase the studio’s recognition among clients.
To organize events to promote a nail studio, you will need 50 thousand rubles. This includes the creation and distribution of printed materials, as well as advertising through online resources.

Promotional materials can be distributed in nearby office and shopping centers and places where many people gather. If there is a fitness club, cafe or other frequently visited establishment nearby, agree with the administration about posting your leaflets.

To promote a nail salon online, use social networks, contextual advertising or a sales lending-page.

The Instagram app, with over 700 million users, offers effective tools for targeted advertising. The service provides an advertising account through which the user configures the targeting of an advertising campaign.

People who are interested in contextual advertising go to the lending page. To make them become clients of your salon, place here attractive information about bonus programs and discounts. The Lending-page must contain the address, contact numbers, and a feedback form.

Fixed expenses

These are monthly costs that do not depend on the number of services provided. These include:

The wage fund accounts for 30 to 40% of turnover. The amount of tax deductions depends on the chosen regime.

We calculate income

During the first months of operation there will be a minimum number of visitors. To ensure that every guest becomes a regular customer, give him your full attention. If a visitor leaves satisfied with the procedure, he will not only return to you again, but will also tell his friends about the nail studio. It has been proven that 50% of clients come to beauty salons through word of mouth.
To calculate monthly revenue, take the following figures as a sample:

• Average bill: RUB 1,000-1,400;
• Number of visitors: 5-30 people.

Opening hours: daily from 09.00 to 20.00.

If we take the average figures of 18 people. per day and 1,200 rub. from the check, taking into account 31 working days, monthly revenue will be from 18 * 1,200 * 31 = 669,600 rubles.

• Payroll fund (30% of turnover): 0.3*669,600 = 200,880 rubles;
• Taxes (6% on simplified tax system): 0.06*669,600 = 40,176 rubles.

Knowing exactly the amount of all costs in each month and revenue, we calculate net profit and profitability:
PE: 669,600 – (200,880 + 40,176 + 188,000) = 240,544 rubles.
Profitability: 240,544 / 429,056 * 100 = 56.06%.

The total cost of opening a salon is RUB 2,165,000.
If there are 18 visitors from the first month of work, then the initial investment in the project will pay off in the 10th month of work.
2,165,000 / 240,544 = 9 months.
This calculation option is valid only under ideal developments. In fact, the payback period may take several years.

Let's sum it up

In the manicure business, clients are our everything. The more there are, the more profitable your small business is. Therefore, your main task is to provide high-quality services and look advantageous against your competitors.
Constant market analysis, monitoring of internal and external risk factors will help to quickly respond to unfavorable factors:

• In order not to suddenly lose your place due to the termination of the lease, write down all the conditions in the contract and conclude it for a long term;
• When effective demand falls, reduce prices for services and implement discount programs;
• Build a base of regular customers, this way you will reduce risks due to high competition;
• In order not to lose good masters, maintain a stable level of income, motivate them to work long-term in the salon;
• Select your staff carefully, then you will reduce the risk of losing customers due to poor quality service.

New fashion trends are constantly emerging on the nail design market. To keep up to date with new products, track specialized resources and attend thematic master classes.

Do you have serious intentions to start providing nail services (manicure, varnish, extensions) at home? All the cards are in your hands.

Competition among manicurists and prospects

Although the business is full of competitors, the latter will be happy to make room: even if all your girlfriends and housemates are already doing manicures, there will always be a client. Of course, if you try hard enough.

Don't be under any illusions, this is not entertainment.

This job is not for you if you don't like it. However, there is hardly anyone who will say: “How can you not like this kind of work?” After all, this profession seems uncomplicated, creative, almost at the level of entertainment, from which you can make money. In practice, it is a routine that squeezes all the juices and energy out of you. To earn money, you have to work like a draft horse.

Easy start

Manicure training

Congratulate yourself, because you don’t have to study for 5 years at university and then work as a slave for a low-paying job in one of the city offices. A couple of months - and you can start earning money. Express courses are cheaper (about 100 USD), and will take no more than 2 weeks (usually a week). Any reasonable courses will cost a little more (about 200-300 USD), will take at least a month, but will become a much more reliable foundation.

The ability to use a search engine will give you addresses and phone numbers, prices and descriptions of dozens of training centers ready to make you a professional. The ability to think soundly will allow you to make the right choice and will protect you from the risk of giving money to a “sharashkin’s office.” Practical training is a priority, pay attention to this.

Diploma, certificate from a prestigious training center? It's not fucking necessary, like grades at school and university. Your clients are not inspectors, they will not check you, otherwise, kick the arrogant bitch in the neck, away from you. Economy class cabins, if you want, will accept you with any piece of paper. Premium salons will not accept you with any diploma until you gain a couple of years of experience. There is no point in overpaying for nail service training courses.

Attachments

The cost of training is an investment and, believe me, a pittance, but very profitable, especially when you consider the income potential of a manicurist, in comparison with the earning potential of those who studied for 5 years as an economist in order to work as a cashier in a bank for a salary that is almost below yours.

However, in addition to manicure, you will have to invest in tools and consumables - an amount comparable to no more than the average monthly salary, or the cost of a budget smartphone, but unlike the latter - a useless device, a manicure tool is your fixed assets, which will help you earn money money.

Total

A couple of hundred dollars, a month or two of training, and you can start “chopping cabbage” by working from home. Still, not so fast. You can’t do without practice, and that’s what we’ll discuss now...

Practice

The practice gained in training courses is nothing. You need girlfriends. If you are a sociopath and you don’t have girlfriends, our compatriots are unlikely to refuse a free manicure; finding them won’t be difficult. Take money for materials and get better at it: many dozens of hours of practice are what you really need.

You can get a job at a nearby beauty salon for a pittance; money is not a priority for you at this stage. First of all, you need to learn how to do a manicure, at least so that the client’s hands after you don’t look like a bloody mess.

The option of getting a job in a salon is more preferable. Here you will gain experience and gain new knowledge that will allow you to subsequently work for yourself, providing services at home.

Organizing a home business

Official registration

Don't worry about it. You don't need registration. Tax office, sanitary and epidemiological station... Do you really think that they even care about you? They don't know about your existence, they are not interested in you. Your clients don’t care whether you have a state statement. registration as an individual entrepreneur. In the future, if you realize that you need this, contact any law office, they will help you register without unnecessary hassle for a nominal fee.

Location

In your apartment - a good option if you have a couple of square meters of free space to organize a workplace. If you have the appropriate conditions and you don’t mind “strangers” at home, there’s no need to invent anything extra. Another option is to visit the client’s home. Tools and materials are placed in a small stylish chest.

Clients

Search

So, mentally and physically you are ready to rush into battle. Perhaps you already have some clients. If not, it’s time to address this issue and the arsenal of tools for this is more than sufficient. The scheme is classic...

First of all – your loved ones, friends, acquaintances. It's time to start charging money for your time. Any work must be paid!

The second is the Internet. Notice boards, city websites and forums. Oh yes, social networks are a great source of finding clients.

All this is absolutely free, does not take much time and... this is quite enough, there will hardly be a need to resort to other methods of attracting clients. However, there are also leaflets on lampposts, entrance doors, mailboxes, etc.

Regular customers

You are not a grocery store. In order to make a profit, you don’t need thousands of buyers every day, and your main resource, time, is limited. Of course, the basis of a nail service business is loyal regular customers.

If your hands grow from the wrong place, you will very quickly earn a reputation as a master from whom you should stay away - it will be quite difficult to find clients. Otherwise, having once used your services, a satisfied client will probably stay with you for many years and begin to recommend you to his girlfriends.

Results

There is hardly any point in writing about pricing. There is an average market price - you should focus on it. If you consider yourself a high-class professional, we take more money; If you are not confident in your abilities or cannot find a client, we dump.

Your income depends on the level of your skill and ability to sell yourself, on how much you are willing to work. With a sufficient level of persistence, in the long term, earning money from providing manicure services at home may be enough to provide for yourself or even your family at a good level along with your clueless and unemployed slacker husband.

The nail business has significantly accelerated its turnover in recent years.

The number of services provided in nail studios is growing every day. Where to start a nail business and how to competently draw up a business plan for a nail studio is a question that interests many.

Market research and premises selection

Before you start, decide where you want to open a nail studio. There are many options: you can rent a separate independent premises, rent a small point in a shopping center, or run a business from home. If you are significantly limited in funds, then the last option is suitable. You won't have to pay rent, which is a significant cost savings.

However, running a home-based business has its downsides. The most important thing is the number of clients. Many masters have verified that starting a nail business at home is much more difficult than in a shopping center. After all, visitors to a shopping center can become your potential clients. Because of this, the total number of clients of a home craftsman and a master working in any public area may differ by 5-10 times. If you have a permanent, established client base, you can easily do without renting premises. Most importantly, don’t forget to discuss everything with your household and equip your workplace properly.

When choosing an area or premises to rent, analyze which competitors are located nearby. It is advisable to choose an area in which there is high traffic and the absence of direct competitors. You can do it differently. At first glance, such a move seems a little unusual, but it is quite logical. Find a good studio that has a large number of clients. And place your point in close proximity to this studio. Be sure to think about the prices for your services. They should be lower than those of a competing studio. Before you start, you create a catchy advertisement that your competitors' customers would notice. And, most likely, most of them may be interested in what you offer, and in the future become your clients.

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Salon concept and list of services

Your main target audience will depend on the location of the nail studio you choose. Of course, most of your clients are women. Although men will make up a small percentage of your audience. If you provide services at home, they should be standard and inexpensive. A nail studio in a separate room, which is located, for example, in the city center, can also be positioned as an elite studio for special clients. But in this case, you will have to spend a considerable amount of money on good repairs and quality PR. The point in the shopping center is designed for all categories of customers and is a universal option.

Where to start providing services? Start with the most common - manicure. Gradually you can add new services: nail extensions, painting, medical procedures. If conditions permit, you can add pedicure to the list. To do this, you will need to purchase a special chair and allocate a place for clients to change clothes.

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Selection of equipment and materials

If you don’t know where to start choosing equipment, consult with specialists. Your reputation will directly depend on the quality of the materials and equipment you purchase, so you can’t take the cheapest or the first one you come across. Find responsible and ethical suppliers. Try purchasing materials in small quantities from different partners. This way you can independently choose what you think is the best.

If financial resources allow you, then, in addition to the standard set of materials and tools, purchase modern equipment. For example, a manicure hood would be a useful purchase. What is it for? Many clients complain of discomfort, dizziness or headaches that occur after procedures using certain drugs (acetone, acrylate, etc.). The hood “sucks in” all harmful fumes and flying dust.

Another interesting new product in the nail business is a printing printer. How and what is it used for? It's simple: the printer has a database of designs, any of which it can transfer to nails in a few minutes. Such printers usually have a special camera installed, as well as a system for recognizing the size and shape of the nail. Thanks to this, the drawing is applied easily and clearly. The price of such a printer is approximately $1,500. Even with an average nail studio load of clients, the printer pays for itself in about 1 month.

One of the attractive options for earning money for girls and women is manicure at home as a business. We will tell you where to start, how to find clients and whether it is profitable to do such a business today. There are already quite a lot of beauty salons of various levels around. Is it worth trying to compete with them?

The attractiveness of this business lies precisely in the fact that its relevance is not lost and the need for well-groomed nails is only increasing. Even men and children seek such a service, what to say about the thousands of women who want to look beautiful every day? And for a beginner in business, it is also important that it requires a minimum of financial investments at the start and they pay off quite quickly.

Advantages and prospects

The main difference between manicure and other cosmetic services is that it has a low price. And if you start doing this at home, the cost is much lower than in a salon. While maintaining high quality of work, the master is able to create a large customer base in a short time.

Another convenient point is the ability to provide services not only in your own equipped office, but also to go to the client’s home. True, for the sake of payback, the cost for a manicure will be slightly higher than usual. Therefore, you can combine work on site and traveling.

If you are afraid that the business will turn out to be unprofitable, because there are already many manicure salons open around, then look at it from the other side. The number of potential clients does not decrease every day, but only increases. Moreover, their requirements are quite diverse. And if you find your narrow niche and specialization in this matter, you can very easily conquer the market.

So, you can offer services:

1. For men.
2. For children.
3. Women.
4. Perform exclusive procedures.
5. Apply progressive techniques.

You can download a free sample here.

Where to begin?

Some people think that if they can take good care of their nails, they can turn this ability into a profitable business. But this is a misconception. In order for manicure at home as a business to become a truly high-quality service and be attractive to clients, you need to undergo specialized training.

At the same time, it is important to focus not only on the cost and duration of classes, but also on the level of professionalism. We offer the following tips for choosing a school:

• Manicure is taught for about a month or a little longer, but not just one week; in such a short period it is impossible to transfer all the required knowledge and skills.
• Teachers pay attention not only to the beauty of the documents issued, but also to competent teaching.
• The program involves a large number of practical exercises.
• The lessons present a variety of modern techniques.
• They also provide special thematic training materials or offer other courses and projects for the purpose of your professional growth in the future.

Even after completing basic training, it is advisable to periodically attend such classes for your development and advanced training. This way, you can respond to changes in this area in a timely manner and offer your customers something special.

Another issue that should be resolved before starting a manicure business from scratch is acquiring experience and work skills. If you have just completed training, you need to “get your teeth in.” And this can be done in several ways:

1. Invite friends, relatives and neighbors for a free manicure or at the cost of the materials used.
2. Try working for a while in a beauty salon.

How to write a business plan?

To attract investment or simply open your own beauty salon, you will need to write a business plan. It usually includes the following sections:

• Indication of your place of work - where exactly you are going to provide your services (at home, coming to a client, opening a separate salon). If this is a home service, then determine which room, balcony or area in the room will be reserved for the workplace. In cases of travel, it is required to indicate the geographical scope (within a city, microdistrict, region, etc.).
• Schedule - the time spent on clients needs to be somehow calculated in order to display the total working hours, as well as standardize your day.
• Payment method - cash, credit cards, bank accounts or transfers, mobile acquiring.
• The services you provide to clients are hardware or manual manicures, pedicures, nail extensions using various techniques, nail plate decoration, medical procedures, etc.

You also first need to conduct a market analysis, find out consumer preferences, study the work of competitors, calculate all costs and their payback, think over the cost of your services and much more. This is the only way to understand whether what you want to offer is profitable. Let us describe the important details in more detail.

Registration

To ensure that your activities are legal and correct, all documents must be completed. This will save you from problems with government agencies, and will also allow you to enter into formal agreements with suppliers of materials for constant work at a high-quality level.

To do this you will need:

1. Registration of a company or individual entrepreneur with the tax service.
2. Lease agreement for premises or documents confirming ownership rights.
3. Conclusions from the sanitary-epidemiological station and fire inspection.
4. Permission from the city administration and Rospotrebnadzor.
5. If you intend to sell related products to customers, then patents or trade permits are also needed.
6. An exact list of services provided and an indication of their OKVED code (look in the column “and cosmetic services”).
7. A well-written business plan.
8. Maintenance contracts.
9. Cash register and required documentation.
10. Medical record for you and each hired employee, updated twice a year.
11. Certificates of quality of materials and products, without which you are prohibited from using them in your activities (provided by suppliers).

When creating a manicure salon at home, you will have to equip the place in accordance with the requirements of the SES and fire station, and also transfer the property from private to commercial. This is not easy, so you can make a patent for the provision of services or register as an individual entrepreneur.

It is important to choose the right option for a suitable taxation system. For the manicure business, simplified schemes (STS, patent and UTII) are considered the best. Thanks to this, you will have less to maintain various accounting records and pay low taxes.

In order to avoid problems with the above authorities, it is necessary to bring the premises to the specified standards:

• For ease of work, the desired area is about 7-10 square meters. m.
• There is a washbasin and a toilet.
• The sterilization area is allocated separately, where you will disinfect instruments and equipment.
• There are no carpets.
• Good ventilation.
• The walls have a light finish (panels or plaster).

Analyzing the market

For the success of any enterprise, experienced businessmen first assess the needs of future clients and take into account the activities of existing competitors in their niche. The detailed process is as follows:

1. Data is collected about manicurists - for this purpose, advertisements are studied, similar salons are visited, personal websites and pages on the Internet are viewed.
2. Next you need to decide on the services offered. To quickly win over your customers, it is advisable to choose something that others do not have. And for this you also need to analyze your competitors and see what they have.
3. It is important to calculate prices correctly. To do this, you need to find out how much a manicurist earns under similar conditions. Having calculated the price range, you can intelligently vary the ratio of services offered, quality and range with cost.
4. Try to conduct a survey of future clientele regarding their preferences and wishes. To do this, you can talk to friends and acquaintances, and also create a special survey on the Internet (on your personal page, on social networks, etc.). So, you will learn what it is advisable to strive for in order to find many clients.
5. Don't forget to evaluate the advertising steps of the same competitors. Their marketing approach may be useful to you or suggest some good idea.
6. If you study this issue as closely as possible, you can already see in advance the main problems and difficulties in the manicure business. Therefore, you can think through ways to solve them in advance.

Start-up capital

Of course, to start your own business, just knowledge, skills and abilities are not enough. Even having a ready-made client base will not help if you do not have the finances to implement such an idea. They can be found in different ways:

• collect all your savings;
• ask for a loan from friends;
• take a loan from a bank;
• find investors;
• receive a subsidy from the state through the Employment Center.

Financial expenses

Let's try to decide what is needed to do a manicure at a professional level. To begin with, there will be preliminary expenses.

In or at home, the work area must have certain furniture and special equipment.

	Name	Amount (cu)
1.	Table	20
2.	Two armchairs	150
3.	Bedside table or small cabinet for storing tools	50
4.	Comfortable hand bolsters with spare covers	4
5.	Special stand for pedicure	100
6.	Table lamp magnifying glass	60
7.	Small hood	20
8.	UV sterilizer	30
9.	Lamp for drying or extending nails	15
	Total:	449

Tools are also important in manicure. In addition to the fact that they must always be sterile, the accuracy of your work largely depends on their quality. Therefore, here you should not focus on cheap Chinese analogues, but immediately purchase professional devices.

And on an ongoing basis, you will periodically need to purchase consumables, with which you can do manicures, decorate your nails, and carry out various designs. This may also include medications, nail and hand skin care products, etc. It all depends on what kind of services you provide. It is important that their cost and quality match the level of your business.

	Consumables	Amount (cu)
1.	Liquid soap with antibacterial effect	4
2.	Antiseptic in dispenser	6
3.	Disinfectant for equipment and tools	5
4.	Drugs to stop bleeding	5
5.	Special liquid for easy cuticle removal	7
6.	Hand soaking solutions	5
7.	Special degreaser	4
8.	Varnishes, base, topcoat	100
9.	A set of materials used for nail extensions	60
10.	Hand skin care products	20
11.	Nail polish remover	3
12.	Cotton pads	1
13.	Disposable gloves	5
14.	Medical mask	1
15.	Paper towels	1
16.	Lint-free wipes	6
17.	Material for design (glitters, rhinestones, velvet, decorations, powder)	85
	Total:	318

In total, a total of about 1140 USD will be required. e. (approximately 64,923 rubles). But a lot depends on the availability of tools that you initially have (you may not have to purchase anything again), as well as on the stage of training you have completed. Additional suggested procedures will affect the list of required equipment.

Profitability

To estimate how long it will take to pay off your initial investment, you need to do a simple calculation. The amount that consists of all costs is usually divided evenly over six months.

1. For wasted material.
2. Communal payments.
3. Mobile communications.
4. Advertising.
5. Transportation costs if you perform a manicure at the client's home.
6. Payment for delivery of goods.
7. Taxes.
8. You also calculate your time spent on the work itself and evaluate it within the desired limits.

These numbers make up the cost of the service. To win and make a profit you need to double this amount. As a result, you will see how much expenses come out per month and the expected income at the same time. By carrying out simple mathematical calculations, you can estimate how long it will take to get back the money you spent.

But a lot will depend on the number of your clients. To attract as many of them as possible, you should use all available resources:

• Acquaintances, friends, relatives, neighbors.
• Advertise in the media.
• Use the Internet - advertising platforms, social networks, blogs, create a business card website, etc.

But remember that attracting clients for a manicure is only half the battle. The quality of service you provide is also important. With good results, people will constantly come back and recommend the master they like to everyone they know.

Promoting your business is a separate skill. To do this, you will have to constantly monitor new trends, fashion, periodically take advanced training courses or expand your skills, and learn something new.

Maintaining a website or blog on a relevant topic, a ready-made portfolio with successful works, and creating a group on social networks will help you quickly attract many potential clients.

Sometimes various promotions, discounts and bonuses on occasions, for example, a holiday, become a good marketing ploy. Use other methods of advertising and promotion. All this is needed to successfully expand your customer base. And when the influx becomes such that you can no longer cope on your own, you can hire staff and open your own salon.

Video: where to start as a manicurist?