You can't remove the words from the song. Essay on why museums are needed. How do those who often go to museums live?

Cultural objects - museums, theaters, libraries - change in last years, literally, before our eyes. Elements familiar to business practice appear there, such as interactive screens, online ticket sales, electronic catalogs and much more. But it's not just about technology. Museums and libraries began to take a serious interest in their audience and work with it. The concept of “cultural product” and the specialists working with it appeared: marketers and PR specialists.

At the same time, “being interested in the audience” and systematically working with it are two different things. The latter requires professional studies, but so far they have been carried out only sporadically and usually have only descriptive goals. We tried to partially fill this gap and demonstrate how to use survey data to solve business problems in the field of culture.

Project in format QuickTest was completed in January 2018 by the companies ContentResearch(conception, data processing and analysis) and OnlineMarketIntelligence(conducting an online survey using our own access panel). The survey involved 14,500 respondents aged 18–65 years living in cities with a population of over 50 thousand inhabitants. The sampling structure corresponded to the Internet population of urban Russia.

We set ourselves the task of studying the consumer behavior of visitors to cultural events and facilities, identifying the characteristics of individual audience segments and growth points. Respondents were asked questions about their attitude towards various types cultural recreation: going to museums, visiting theaters and excursions. When analyzing the results, it was necessary, of course, to focus attention on one type of object. In this case, museums were chosen as such, but the survey results make it possible to solve similar problems for excursions, theaters or lectures on art.

Key Factor

The problem we solved, and this is a typical and frequently encountered problem, was to identify segments that require a different marketing approach: in some cases it is necessary to encourage people to come to the museum for the first time (make a trial purchase), in others - to come to the museum (buy) more often , thirdly, spend more in the museum (increase average bill). And, of course, all these segments must be able to be distinguished by external signs, and more often by their combinations.

We chose the frequency of visiting museums as a key factor for audience segmentation. We have identified five main groups for it, based on general information about people's behavior. Similar initial information can also be obtained as a result of desk research. In this article, we focused on the analysis of only one of them - “museum lovers”, but the algorithm for analyzing any group is the same, so the reader can continue to study the audience independently if desired. A table of correspondences between intuitive and measurable descriptors is given below.

The survey results show that trips to the museum are a significant part of cultural life Russians – only one in five noted that they had never been to the museum over the past five years. Approximately the same size group of people goes to the museum quite regularly: once every two to three months or more often (amateurs + frequent).

Frequency of visiting museums, share, %, Russia, 2018

Source : data Online Market Intelligence , calculations Content Research

How do socio-demographic factors influence this dependence? This can be viewed in interactive diagrams (it is recommended to open in new tabs). Switching buttons are at the top left. Available for viewing depending on gender , age , education , number of children , R city ​​size , income per family member , marital status.

As can be seen from the survey results, the gender factor is not very important when we're talking about about very frequent visitors. However, the less place museums play in the lives of our fellow citizens, the more noticeable are the differences in mentality: women go more often. But in the segment of rare visitors, the gender proportions are close to the national average. Among those who do not go to museums, men predominate, as expected.

There is a noticeable dependence of the frequency of museum visits on age and education. Young people are quite categorical: if they go to a museum, then often. If not, then not at all. As people grow older, these differences smooth out, so that in the 45-54 year old group the proportion of frequent visitors is maximum and those who do not go to museums are minimal.

With education, everything is simple: the higher the level, the more often people go to museums. Moreover, in this case, students behave in the same way as those who have already graduated from a university, and people with secondary education behave in the same way as with a specialized secondary education. The same simple, although less expected, relationship can be observed in relation to income: wealthy people visit museums more often than poor people. Apparently, the point is still a correlation between the level of education and the amount of income; the cost of a ticket is unlikely to serve as a serious barrier.

But family status practically does not affect the frequency; only a few can be identified a large share childless people who do not go to museums (40% and about 30% - 32% for people with children).

Goals and objectives

When a marketer of a cultural object (in this case, a museum) is faced with the goal of increasing the efficiency of its organization, the standard solution would be to set the following tasks:

A. Encourage frequent and very frequent visitors (heavy-users) to spend more by offering them additional services and paid services. This applies to those who visit the museum once every 2-3 months or more often.

B. Encourage rare visitors to come.

C. Less important, but still necessary, is the task of encouraging “non-visitors” to visit them at least once.

The optimal tactics for working with the “intermediate” group (average visitors) depends on the situation: these people can behave both as “neighbors (according to the diagram) on the left” and as “neighbors on the right.”

However, you can go to the same goal in different ways. To choose the optimal one, you need to study more deeply the properties of the selected segment. Socio-demographic characteristics are not enough for this; you need to understand the interests of these people, their lifestyle, etc. Here we will limit ourselves to the analysis of one of them – “very frequent visitors”.

How do those who often go to museums live?

The above data on groups of museum visitors allows us to describe a group of very frequent visitors. These are financially secure people with higher education(although there are also plenty of poor people among them), there are a lot of young people and a lot of the older generation, the middle generation is noticeably less, and the rest is like everyone else. .

The easiest way to understand the interests of these people is to find out how often they attend theaters, concerts and other cultural sites and events. This is possible, because in terms of popularity, museums are quite a bit inferior to the traditional leader – theaters. The share of “amateurs” is 6.7% and 7.3%, respectively.

Share of “lovers” of theaters, museums and other cultural sites

Source : data Online Market Intelligence , calculations Content Research

Interestingly, the popularity of excursions, as measured by the proportion of very frequent visitors, is statistically indistinguishable from museums. But the once so beloved opera and ballet are losing ground. However, we are now more interested in something else: do amateurs go to museums as often as they go to theaters, lectures, etc.? As these studies show, they do. But not everything and not everywhere.

Below we give one, but typical example - about visiting theaters. The attitude of museum visitors to other types of cultural recreation can be seen in the interactive diagrams: lectures , excursions , concerts , opera/ballet

Where else do “museum lovers” go: theaters, share, %

Source : data Online Market Intelligence , calculations Content Research

As can be seen from the diagram, the average value (Total) gives an incorrect idea of ​​the audience’s behavior - the spread between individual segments is very large.

To summarize, we can say that people who love museums are active in culturally lifestyle: more than half of them go to theaters as often as in museums, a little less than half go on excursions, every third goes to lectures. Thus, to attract such audiences into their orbit (and increase the frequency of purchases), museums must conduct comprehensive work. But here another question arises: in what direction to take it - after all, each museum has its own theme.

Popular Topics

Of course, there are no clear boundaries between the themes of museums, and those that exist are flexible. Museums organize exhibitions, conduct lectures, etc. allows you to react flexibly to the mood of society. However, these sentiments have so far been determined intuitively. Meanwhile, they can be measured. The data obtained quite clearly demonstrate that working with heavy-users should begin with artistic themes, and it is better to win the favor of those who do not go to museums from places of interest.

“Which museums are of the greatest interest to you?”, share, %

Source : data Online Market Intelligence , calculations Content Research

It is interesting that each major museum develops its own audience with individual qualities. During the survey, respondents were asked to name their favorite museums. Their list turned out to be very long, but two groups can be distinguished: large museums, each of which received more than 150 mentions as their favorite, and regional (regional and district), each of which, due to local fame, has 20–30 mentions. The first group includes the Hermitage (the leader of a kind of rating), “ Tretyakov Gallery, “Pushkin State Museum of Fine Arts”, Russian Museum. To the second, local art and historical museums, as well as memorial museums regardless of their location. Fame, by the way, is not always accompanied by love; for example, the Moscow Kremlin received very few “votes.”

Analysis of the audience of “fans” of several major museums, such as the Hermitage, the Tretyakov Gallery and the Pushkin Museum. Pushkin, shows that the preferences of these groups differ, and often quite strongly. For example, the share of “lovers” of museums and theaters among Pushkinsky fans is noticeably higher than among those who prefer the Hermitage.

Where else do those who mentioned large museums as their favorites go, share, %

Note: the diagram shows the share of “lovers” (a term denoting the frequency of visits) of museums, theaters, etc. (horizontal axis) among those who named the favorite museums mentioned in the legend: the Pushkin Museum. Pushkin, Hermitage, Tretyakov Gallery.

Director of the Center for Applied economic research High school economy Tatyana Abankina names the reasons for different social groups:

• people with high incomes are too busy and think that visiting a museum will take too long;
• poor people think that a museum is expensive;
• families with children are sure that the museum has very strict rules of conduct, and their children will be reprimanded all the time;
• disabled people do not want unnecessary attention, and they also know very well that most museums are not ready to serve people with disabilities;
• young people are embarrassed by their lack of education, and often they are simply bored in the museum;
• and all of them together consider themselves unprepared to perceive “elite”, serious art.
  (based on the publication “Social Marketing in Leisure Civilization”)

In addition, whether we like it or not, modern people come to the museum not only for new knowledge, but also to have a good time and relax. This means that the main task of any museum is to create a comfortable environment for all social groups and offer interesting leisure activities for any audience.

Leading specialists from the St. Petersburg University of Culture and Arts and employees of St. Petersburg museums will share their methods and experience at the CSTI “Progress” seminar

At the seminar you will learn:

• how to turn a museum into a social space;
• how to “cultivate” a loyal audience and increase traffic;
• how to work with different social groups(children, youth, pensioners, people with disabilities, etc.);
• how to use art therapy to help special visitors;
• what new technologies in museum pedagogy are successfully used by St. Petersburg museums;
• how to bring a museum exhibition to life using theatricalization.

During on-site practical classes, seminar participants will become familiar with the technologies of working with visitors of the Russian Museum, Museum political history Russia, Museum “Raznochinny Petersburg”. And within the framework of the round table “Global and local in interaction museum with visitors" will be able to exchange opinions and experiences with colleagues from different regions of Russia.

To find out more about the workshop:

You can find out the terms of participation and sign up for the seminar on the Progress CSTI website.

About the organizer:
The Center for Scientific and Technical Information “Progress” is one of the largest centers for advanced training in Russia. For more than 17 years, we have been developing and conducting seminars and trainings for specialists in various industries, incl.

for employees of cultural institutions. Today, a person living in a city has many opportunities to spend free time

outside the walls of the house. Cultural and entertainment institutions will help not only to get distracted, but also to gain new knowledge in any area. Museums and galleries that offer their visitors magnificent displays and exhibitions on completely different topics are worthy of special attention.

Types of modern museums Of course, with the help of the Internet today you can get almost any information without even leaving your apartment. This distance learning is very mobile and universal. However, the image does not give a complete picture of a particular object of art. Only real exhibitions can completely immerse you in the study of an object, provide full information about him. You won't find this on websites. Modern museums are divided into groups, each of which is designed for a category of people with a specific range of interests. Historical, artistic, literary, military, biological, technical - this is just a small list of existing museums. Located in Penza a large number of thematic museums

. A list is provided on the website along with the necessary contact information. Each museum is located like permanent exhibitions , and temporary exhibitions. The latter are notable for the fact that they are brought from other cities and countries. Rare collections, interesting items arts can be collected together in one place. Usually information about a new exhibition becomes known thanks to special posters not only on the streets, but also on. Visiting an exhibition is a great way to spend quality time with family or friends. In addition to the entertainment side, museums are in demand among students and researchers engaged in writing papers or simply among those who want to spend time usefully.

Features of art salons

You should also pay attention to. IN Lately such galleries are becoming increasingly popular among those who love culture and art. The salons are a real treasury with valuable paintings and sculptures. Thanks to constant updating At the exhibition you can see rare and valuable paintings. Salons are not limited to simple exhibitions. Here you can purchase your favorite piece of art. Some art salons offer for sale materials for creative activities from well-known and trusted manufacturers.

By becoming culturally enriched, a person changes his worldview, establishes new frameworks and principles. This is a great opportunity to grow spiritually and involve loved ones in this. Going to a museum or art salon- an excellent solution that allows you to usefully spend your free time.

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There are museums around the world on any subject, so don’t assume that you won’t find a suitable option for yourself. At the same time, going to a museum can be tiring, overwhelming with the amount of information, and even boring if you don’t have a good plan of action. Do your research in advance about the museum, choose a suitable time, and make a plan for visiting with your children to ensure they truly enjoy the visit.

Steps

Part 1

Learn about the museum

Choose a museum that suits your interests. There are museums of art, history, information, war, weapons, transport, science, livestock, theater and many other types. Make a list interesting topics or subjects that you liked during your studies. Then find a themed museum in your city or a neighboring city - this will make you look forward to visiting.

Visit the museum website. Today, many museums have acquired online platforms that allow you to virtual tour by object. Select a museum that suits you and find out about exhibits and events (exhibitions, tours, lectures) scheduled for the day of your visit.

Find out the museum's opening hours. Check the museum's opening hours. At the very beginning and end of the working day there are usually the fewest visitors, but if you go to the museum before closing, you will have to rush and risk missing out on exhibits that interest you.

• Also find out the museum's opening hours on holidays and weekends.

1. Find out the cost of entrance tickets. The museum website usually lists the price for an adult and children's tickets, so calculate the cost to your company. If you can't pay by card at the museum, this should be stated on the website, so read all the notes carefully and don't forget to take cash.

   Choose suitable transport. IN major cities a trip to the museum comes with a high parking fee. It is better to use public transport such as a bus or train. Also, plan a route to reduce the amount of walking, as you will be walking around the museum a lot.

   Come on a full stomach and in comfortable clothes. You should eat before visiting the museum so that you are not distracted by hunger. Choose comfortable clothes and especially shoes with comfortable insoles or arch supports, since you will spend almost all the time in the museum on your feet.

Part 3

Walk around the museum

Read information about the exhibits. Almost every museum has posters or plaques with important information about each exhibit. You probably won't have the time (or inclination) to read every sign. Read information about the selected exhibits, and if you have time, pay attention to other notable examples.

Listen to the audio guide. When purchasing entrance tickets, inquire about the availability of audio guides. Many museums offer electronic devices with soundtracks for a small fee. Thanks to the audio guide, you will get a more detailed understanding of the exhibits without having to read the information on each plaque.

Take a group tour. Some museums offer free excursions, which start at a certain time. As a rule, you need to come to the meeting point and join the group, but sometimes you need to register or pay for such a service separately. Find out the necessary information on the website or at the museum ticket office.

Discuss your favorite exhibits with your fellow travelers. Chat with friends and relatives who came with you. Find out which painting or fossil they liked best. Provide new information that surprised you. This good way talk to your companions and better understand the exhibition.

Take frequent breaks. If the museum has chairs or benches, feel free to sit on them at the first sign of fatigue. Does the museum have a cafeteria? Order drinks and chat with friends before continuing your exploration.

Part 4

Prepare your children for the visit

Choose a museum with activities for children. Museums often have special sections for children, but small, highly specialized museums may not offer additional entertainment. Choose a children's museum, an aquarium, a natural history museum or a planetarium. War museums or military equipment It's best to avoid it if your child is not old enough to understand complex information.

Tell your children about the rules of behavior in advance. Explain the basic rules: in the museum you are not allowed to shout, touch exhibits, or run through the aisles. If the child wants to touch, then say that if each of the million visitors touched the painting, then nothing would be left of it. Show kids interactive exhibits you can touch, including an aquarium or dolphinarium show.

Volkova Evgeniya

An essay devoted to the problems of preserving cultural heritage and attracting young people to this topic

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Head Mukhamedyarova N.A.

E.Volkova gr. MO-32

What are museums for?

In order to talk about the role of historical and cultural heritage in our lives, that is, the role of museums, we will answer the questions: what are so-called museums, why are they needed and what needs to be done with them so that young people start visiting them.

Museum - an institution engaged in collecting, studying, storing monuments of naturalstories, material and spiritual culture. At first, this concept meant a collection of exhibits on art and science, then from a certain period of time, we will not go into details, since no one will remember it anyway and will not consider it necessary to remember, it includes the building where these monuments were located. Now there are a lot of museums, such as local history, history, literature, music, natural science, theater, and so on. With the development of computer technology, virtual museums. From this small explanation we can construct our own answer to the question: what are they for?

There are few people who have not visited a museum at least once in their lives, if only because a person has been exposed to culture since childhood. If parents do not do this, then educational institutions visiting such institutions is included in the educational program. Sometimes after visiting a museum, children ask the following question: “Why are museums needed?” This question can be forgiven for children, but adults must understand why a museum is needed.

To understand why museums are needed, it is necessary to understand what exactly they are - museums represent memory. Therefore, to answer the question why they are needed, we can only say that they remember, appreciate and know. Museums represent history, so it is necessary to understand that without knowing history, it will be difficult to imagine the future, and therefore difficult to build it.

At a certain period in every person’s life, there is a need to consider the path traveled and understand something. The emergence of museums at the moment is connected with the same thing. Museums arose at a time when humanity and society had a need to look back, as well as a need for self-awareness and self-knowledge. All modern museums have appeared over the past few centuries.

Museums are trusted custodians historical memory and the heritage of past eras. Museums have great importance in our life. They reflected the lives of those people who lived a long time ago and beyond.

There are many different thematic museums and exhibitions around the world. Significant and not so significant, they invite their visitors to familiarize themselves with the exhibition and form their opinion about a particular artist, sculptor, period of history or country. Among them there are those who claim unconditional leadership. These are the largest museums in the world, which have a huge influence on the rest and shape public opinion, and also act as trendsetters.

One of the most famous is the Louvre, located in Paris, the capital of France. Its exhibition is located in the royal palace, built 800 years ago - and it itself can act as one of the exhibits. It represents all eras and peoples; here you can find both Assyrian bas-reliefs and modern art. In London there is its old competitor - the British Museum, which opened in the mid-18th century and has the same collection. Rome, in turn, also seeks to establish itself as the cultural capital of the world. Italy, the cradle of the Renaissance, gave the world such masters as Leonardo da Vinci, Caravaggio, Michelangelo, Raphael. It is their works that are central to the Vatican Museum – Musei Vaticani. In addition, you can find art there Ancient World, as well as the Middle Ages and industrial Europe. Sometimes the administration organizes exhibitions under open air at the Colosseum, and then the ticket price increases significantly. The Metropolitan Museum of Art, unlike the previous two, is no longer in the Old World, but in the New World, or more precisely, in New York. It contains works of artists Western Europe and America, as well as cultural monuments of the peoples of Africa, Asia, the Far and Middle East. Its exhibition includes not only paintings, but also graphics, sculpture and even decorative and applied crafts. The museum is relatively young, so its exhibits are close to admirers modern trends art. Spanish Museum The Prado is located in Madrid and is included in the list of the largest museums in the world. The collection is so large that, due to lack of space on the walls, only a small part of it is presented to the public. In addition to paintings, the Prado has sculptures and jewelry.

Do these museums compete with each other? In a way, yes. But cooperation, nevertheless, is put above all else: art does not tolerate pragmatism. To contain the world cultural heritage, you need to be truly devoted first of all to this business, and not to commerce.

In Russia there are about 2,700 state museums. Part of them cultural space, in which objects of history, culture, and nature function, considered by society to be valuable and subject to preservation and transmission to future generations as cultural and historical experience. The museum world covers not only those subject to preservation and inclusion in modern culture objects, but also the entire set of institutions, people, ideas that perform these tasks.

There are approximately 444 museums in Moscow. And they are all good.I love painting, so I look at paintings, and it is best to do this in museum halls, where there is a special atmosphere, special silence, smell, interiors. Therefore, when I have free time, I certainly go to the Tretyakov Gallery or the Museum. Pushkin. In general, I like, for example, just to sit in the Borodino Panorama Museum, among the portraits of the Patriotic War of 1812, and when we studied “War and Peace” at school, I often ran there and met people of that era.I was at the Central Museum of the Great Patriotic War. I really liked this museum, I learned a lot about the war. I advise everyone to visit this museum because... Every person must know the history of his country, Without the past there can be no present and future! This museum has a real military dugout and a Red Army headquarters, where you can try on real military uniforms and get acquainted with weapons (MMG - pistols, machine guns, rifles, machine guns). You can take a photo with your class, group, family, etc. Receive a set of artistic photographs in a stylized package to commemorate your visit to the museum. In my opinion, this is all very, very interesting and informative.
But b I like the museum in Tsaritsyno the most. It is located in the south of Moscow.They are surprised and attracted by the strange fate of Tsaritsyn, the still unsolved mystery associated with its construction, the very appearance of the huge estate, romantic and somewhat mysterious, similar to a museum of unrestrained inventions of the 18th century, rich in inventions, fantasies and whims, repeated attempts to complete it, slow, over the course of two hundred years, extinction. Fate and time turned out to be merciless to Tsaritsyn. Much perished, was lost, sometimes irretrievably. But these days there has been an almost incredible revival of the failed residence of Catherine the Great near Moscow. And today this is the most popular place in all of Moscow. The flow of people does not dry up either in summer or winter, neither during the day nor in the evening.

If I ever get to Paris or Madrid, or Toledo, or Florence, it’s not difficult to guess where I’ll be on the first day.

I would really like to visit State Hermitage, go to Winter Palace, visit the Cinema Museum (The Cinema Museum collects, describes, restores and stores documents and materials on the history of Russian and Soviet cinema, organizes exhibitions based on its funds and collections stored in other museums and archives). The Cinema Museum regularly shows in its four cinema halls classics of domestic and foreign cinema, retrospectives and thematic cycles of films that give an idea of best achievements film culture of the past and present. The museum has film clubs specialized in themes, types of cinema (animation, non-fiction films, film opera) and countries of the world (France, Germany, Hungary, India, etc.) I would also like to visit the Sergiev Posad State Historical and Art Museum-Reserve. The Historical and Art Museum-Reserve of Sergiev Posad is one of the largest repositories of Russian art. The unique uniqueness of the museum is given by its location - it is located within the walls of the ancient Trinity-Sergius Monastery (Lavra), founded in the first half of the 40s. XVI century the son of the Rostov boyar Sergius of Radonezh.) I dream of going to these museums and would advise everyone to go there and learn many interesting things.

I was also at the Museum Fine Arts I really liked this museum, because I am interested in paintings and really like to draw, I also managed to visit the Museum of Photography, this museum really interested me. My hobby is photography, especially nature, and in this museum there are a lot of such beautiful and interesting photographs that this museum has become one of my favorites.

But with special warmth I would like to talk about the Museums of my hometown- the city of Podolsk.Museum of Local Lore- the place where present and past meet. When you walk through its halls, you feel how the spirit of bygone times fills you. Here you can take notes, spend hours looking at amazing exhibits, or you can just dream, imagining yourself as a Scythian, a soldier of the Northern War, or a fighter hoisting the banner over the Reichstag. Podolsky local history museum was opened in 1971. It was created through the efforts of enthusiastic social activists. The museum is housed in several historical buildings and has a number of unique collections. The "Archaeology" section is recognized as the best among museums in the Moscow region. The hall dedicated to the crafts of the Podolsk region is of great interest. The collection of sewing machines from the Singer Company is unique. The exposition “Nature of the Podolsk Territory” is located in a separate building. In October 2011, a new museum exhibition “230 years of the city of Podolsk” opened in a restored building from the first quarter of the 19th century. She talks about major events in the history of the city and country: Patriotic War 1812, the feat of Podolsk cadets in the Battle of Moscow in 1941, about the industry and culture of the city. Decoration The exhibition was carried out by the creative workshop of the Honored Artist of Russia A.N. Konova "Museum of Media" and has an innovative character, based on the principle of immersing the visitor in the space of history. The scientific concept of the new exhibition, called “Podolsk Meridian,” provides for showing the main events of the city’s history, starting from 1781, when Catherine II signed a decree giving the village of Podol the status of a city, right up to the present day. The museum is small, but there are interesting exhibits. The documentary film shown in the museum talks mainly about people who lived in Podolsk in the 19th and 20th centuries. and their way of life. Moving into the next room, I find myself in Soviet times.The first years after the overthrow of monarchical power in Russia were quite difficult for Podolsk: there was a slowdown in industrial production, unemployment increased, factories shut down. Start Civil War forced the Soviet government to resume military production. Since many military factories in Russia were occupied by the White Guards, it was decided to build a new cartridge factory in Podolsk. It occupied part of the Zemgor shell plant. Since 1919, the Podolsk Steam Locomotive Repair Plant (the future Ordzhonikidze Plant) opened in Podolsk, which was deployed on the territory of a cable and copper rolling plant.

Another interesting museum What our city can be proud of is the Historical and Memorial Museum-Reserve of Podolia. The basis of the museum-reserve is the house-museum of V.I. Lenin, the exhibition of which has existed since 1937. The new status of the museum (since 1991) reflects the process of its growth and expansion of its circle scientific interests and problems to be solved. The traditional exhibition gives a fairly broad idea of ​​the history, culture, and life of Podolsk in the 19th-20th centuries. The territory includes part of the historical buildings of Podolsk, as well as valuable monuments archeology in its immediate vicinity, the protection zone covers the most intact part of Podolsk within the boundaries of the last century. The museum is located on the landscaped territory of the Pakhra River basin in the trans-river part of the city. The museum was opened as the Memorial House-Museum of V.I. Lenin in Podolsk, where V.I.’s relatives lived in 1900. Lenin: mother - Maria Alexandrovna, sisters Maria Ilyinichna and Anna Ilyinichna, brother Dmitry Ilyich. V.I. came here twice in the summer of 1900. Lenin. Decision on restoration former home Kedrova was adopted in January 1934. The museum was created with the direct participation Central Museum IN AND. Lenin, relatives and friends of Vladimir Ilyich. The architectural appearance of the house and its everyday furnishings were restored to the same form as they were before end of the 19th century century. The basis of the exposition of the memorial house is genuine objects. The courtyard with outbuildings and garden adjacent to the house were also recreated. In 1991, by the decision of the Podolsk City Council on the basis memorial complex The historical and memorial museum-reserve “Podolie” was created. Further along the street there are five more buildings that represent a Russian hut. Part museum complex includes a museum of historical traditions. Today the historical and memorial museum-reserve “Podolie” is a monument to the history and culture of the city and region.

Now I would like to tell you how our group went to the history museum. The museum building is large, ancient and beautiful. There was a Christmas tree in the museum lobby, because it was winter holidays, it had just arrived New Year. We went up the stairs into a hall telling about the life of ancient people. Along the walls there were paintings depicting scenes of ancient man hunting mammoths, bears, and buffalos. And the stands displayed spears, arrows, and tools used by people in the Stone Age. All this is very interesting, because people had to fight for their existence, hide from the cold and predators in caves, and learn to use fire. The further we moved through the halls, the more developed human society became. It's already the 16th century. During this period, people already knew the structure of the Universe and the Solar system. Architects learned to build stone structures, beautiful temples appeared in Rus', painted by Theophanes the Greek and Andrei Rublev, and chronicles began to be written in monasteries. When I first visited the museum, I was very interested in seeing the sights and very interesting things from those times. At first we didn't really want to go to the museum. Apparently we are just accustomed to cinemas, clubs and other entertainment centers. When our group entered the museum and stepped on the threshold, we were visited by a strange feeling. A sharp interest gripped us. Some interesting, unusual things that we had never seen appeared right before our eyes. We looked at everything very quickly, we couldn’t get enough of it, it was very interesting. Of course, there was a person there who explained everything, told the history of this item, where and how it was used, but I had no time for that, I moved away from my group with whom I went to this museum. Having seen such interesting exhibits, I walked in circles, trying to capture it all in my memory. Unfortunately, everyone soon began to pack up and the excursion was coming to an end.

Having not seen enough of the exhibits, but with a joyful face that I still managed to look and capture for a long time something that I had never seen, I left. I remembered for a very long time those minutes that I spent in this interesting place. My attitude towards everything immediately changed, I began to visit theaters and museum exhibitions more often. In general, I began to get involved in art. Started my own spiritual development, what should be in a person, first of all, now I have become a spiritually developed person. That’s how I remember this first excursion with the group, thanks to which we became familiar with art, closer friend friend and better understand yourself and others.

After this event, I decided to find out what my fellow group members thought about museums and conducted a survey. Basically, the answers to my questions pleased me, because... everyone understands the importance of museums in our lives, that we can learn a lot of interesting and useful things in them, that we have the opportunity to see another world by visiting a museum, learn other dimensions and leave communication with this world enriched, enlightened, matured in the spiritual and moral aspect. But there were also such answers: “I don't like museums. I feel sorry for wasting time going to museums. It doesn't matter at all which ones. I do not like them. I'm bored there. I'm not interested. I'm lazy. Moreover, I don’t like to walk. IN weekdays I'm tired, I don't have time to go to museums. I live two hours away from college. Naturally, I have neither the time nor the desire. On weekends I prefer to sleep, eat, listen to music, read books, but not go to museums. I don’t wait until the weekend to go to some museum. I am not attracted to this prospect. I don't like going out. At all. I go to the store with half-hearted grief, and then there’s the museum. Home, silence, book, coffee - this is the key to MY happiness. And I don’t want to change anything in the way of my life. That's why museums are for me empty place. Not because there’s anything wrong with it, because many people like it. It's just not my area of ​​interest. I can find everything that interests me in my dad’s library. Old records The Beatles, Rainbow, Queen, Pink Floyd, Scorpions, Whitesnake. All. I don’t need anything else, I always have it at hand” - this is the most interesting answer, but he is not the only one of this kind, so I present it. What I want to say to such people is that I feel sorry for you... Because the world is beautiful, because we must always strive to learn, and museums are perfect for this. And even in our time of a completely subjective view of life - in the end, do it for your own immortal soul, gain invaluable experience for future life, if there is neither the opportunity nor the strength to make this world even more beautiful with your life.

Then I decided to find out what needs to be done to make my peers want to go to the museum, what needs to be done to make it interesting for them? And this is what I heard: “If I didn’t have the opportunity to learn about my favorite bands, then I would want the following: The Old School Museum. The walls will be made of suede and definitely purple. Guitars to hang on the walls, ones that were in the hands of great musicians in my opinion, drum sets. Projectors that will show videos of old interviews or concert recordings on the walls, without sound. The museum must be dark. And sofas and armchairs, white and leather, would also be nice. There are carpets on the floor and very loud music.

So that there would be an atmosphere.” Another answer that I will give was the following: “I would like the museums to be interactive, that we could touch everything, that characters of that era would meet us, that there would be theatrical performances - it would be very interesting...” I think that such museums have a place in our lives, and as far as I know, there are museums of this kind.

But still, museums are necessary. How to imagine our life without the Museum named after. A.S. Pushkin, without the Tretyakov Gallery, without the Hermitage, without the fact that you can simply stand in front of Vrubel’s “Demon” or Rublev’s “Trinity”. How to understand Russian fairy tales without Vasnetsov’s paintings, how to remove St. Basil’s Cathedral from your life, when your heart skips a beat with indescribable delight when you just stand next to it, how to erase your first trip with your mother to Darwin Museum- this has become part of ours and will remain with us until its end.

Therefore, museums have a place in our lives, because... Only the heritage preserved by museums shapes a person, preserves traditions, and shows the life of our people. Moreover, in our difficult times, when the younger generation so needs material evidence of the path that our people have traveled, the pride of belonging to this people and the happiness that you live here and now - in this beautiful country with such a great past, and an equally wonderful future, and joy that you can continue the traditions of the people.

I also think it’s good that there is a museum in our college, which gives an idea of ​​what kind of people worked and studied there. I think such museums are necessary because... you get acquainted with the profession, are proud of it, proud of your institution and, in the end, of your Motherland, because love for the Motherland begins with love for your “small Motherland” - for your loved ones, for your friends, for your street, for your College. And since we all come from childhood, we will carry this love throughout our lives, and the role of our small college museum in it is not the last, and this circumstance is very pleasing, because thanks to it, you become involved in your people, the Fatherland.

And finally, I will say the following: I advise everyone to visit museums, because theyintellectually enrich your inner world, broaden your horizons, introduce you to beauty, allow you to experience involvement in the world and time.People probably visit museums because there is something different there that you won’t find in Everyday life. Museums are a separate world, sometimes it even seems that there is a fourth dimension in time.I love going to museums and I advise everyone to do so.