GOOD FOOD – Federal chain of fast food cafes. The company specializes in the sale of hot dogs, burgers, French fries, made from highly prepared raw materials, according to premium quality standards, as well as hot drinks in the “coffee to go” format.
GOOD FOOD is a 100% Russian company, which is part of the MTI group of companies. As part of MTIgroup, we have our own warehouse complexes, our own logistics service in all regions of Russia in 3 temperature conditions. Thanks to our own distribution company, we have direct contracts with leading global and domestic producers of raw materials, and some of the products are produced directly by us. All this allows us to keep the minimum cost of finished products within the network.
For our franchisees, this means maximum profit from each dish and confidence in regular delivery of products on any day, anywhere in the country.
In 2014, it was decided to expand GOOD FOOD from its own retail brand to the level of a federal chain. The opportunity to connect franchising partners was opened, and the best working conditions and service were provided to our partners. At the same time, the GOOD FOOD company acquired the necessary federal scale.
The core business of the MTI group of companies is not the sale of franchises. The sale of a franchise represents only a minimal one-time contribution, which is necessary to “weed out dubious partners.”
The basis for MTIgroup's success is the stable supply of food products to fast food chains, including the GOOD FOOD chain. This means that we only make money when you make money, which is why there are no royalties/percentage on sales/marketing fees or any other recurring payments in our offer.
Inside the company, we like to say that GOOD FOOD is a franchise in all honesty. We don't charge royalties because we don't consider it a fair partnership. You recoup the lump sum fee with a 10% discount on ingredients.
With us you save 237,600 + VAT per year, only on royalties (calculated with a typical royalty of 3% + VAT and revenue of 20,000 per day)
You receive help at the start and further support.
Most franchise offers in Russia are “pretty pictures” and a percentage of sales, that is, a marketing package for which you need to pay money every month. In addition to the pictures, only a “list of suppliers” is provided; as a rule, you are invited to negotiate with local suppliers of products, equipment, advertising, etc. This absolutely does not guarantee successful operation, stable supplies, low prices, and also significantly complicates the business process. With us you get a ready-made business on a turnkey basis. As part of the MTI group of companies, we guarantee the lowest “network prices” within our network. You receive qualified legal and financial support, corporate work standards, and assistance in interacting with government supervisory authorities. You get a reliable partner for your business.

GOOD FOOD – Federal chain of fast food cafes.

The company specializes in the sale of hot dogs, burgers, French fries, made from highly prepared raw materials, according to premium quality standards, as well as hot drinks in the “coffee to go” format.

GOOD FOOD is:

• More than 100 establishments throughout Russia, from Novorossiysk to Yuzhno-Sakhalinsk;
• From 3 to 8 new points every month;
• More than 10,000 hot dogs daily;
• All possible formats for fast food (mobile hot dog module, kiosk, pavilion, food court, module at a gas station, restaurant);
• Own product delivery system throughout Russia;
• Own/contract production of main ingredients, forms and packaging;
• Direct contracts with leading global companies (Pepsi, Heinz, Miratorg, Hochland, etc.);
• Own CRM business automation system;
• No royalties or percentage of sales;
• The minimum lump-sum payment for connecting to the network is 120,000 rubles;
• Your menu – your prices;
• Possibility of coordinating any additional assortment;
• The best team of professionals and full support.

GOOD FOOD is a working business model that guarantees the financial success of the enterprise.

GOOD FOOD in numbers:

Average throughput – 146 checks per day;
The average bill is 162 rubles;
The average markup on a dish is 220%;
Average revenue per day – 23,652 rubles;
The average payback period is 6 months.

Franchise Description

GOOD FOOD is a 100% Russian company, which is part of the MTI group of companies. As part of MTIgroup, we have our own warehouse complexes, our own logistics service in all regions of Russia in 3 temperature conditions. Thanks to our own distribution company, we have direct contracts with leading global and domestic producers of raw materials, and some of the products are produced directly by us. All this allows us to keep the minimum cost of finished products within the network.

For our franchisees, this means maximum profit from each dish and confidence in regular delivery of products on any day, anywhere in the country.

In 2014, it was decided to expand GOOD FOOD from its own retail brand to the level of a federal chain. The opportunity to connect franchising partners was opened, and the best working conditions and service were provided to our partners. At the same time, the GOOD FOOD company acquired the necessary federal scale.

The core business of the MTI group of companies is not the sale of franchises. The sale of a franchise represents only a minimal one-time contribution, which is necessary to “weed out dubious partners.”

The basis for MTIgroup's success is the stable supply of food products to fast food chains, including the GOOD FOOD chain. This means that we only make money when you make money, which is why there are no royalties/percentage on sales/marketing fees or any other recurring payments in our offer.

Inside the company, we like to say that GOOD FOOD is a franchise in all honesty. We don't charge royalties because we don't consider it a fair partnership. You recoup the lump sum fee with a 10% discount on ingredients.

With us you save 237,600 + VAT per year, only on royalties (calculated with a typical royalty of 3% + VAT and revenue of 20,000 per day).

You receive help at the start and further support.

Most franchise offers in Russia are “pretty pictures” and a percentage of sales, that is, a marketing package for which you need to pay money every month. In addition to the pictures, only a “list of suppliers” is provided; as a rule, you are invited to negotiate with local suppliers of products, equipment, advertising, etc. This absolutely does not guarantee successful operation, stable supplies, low prices, and also significantly complicates the business process. With us you get a ready-made business on a turnkey basis. As part of the MTI group of companies, we guarantee the lowest “network prices” within our network. You receive qualified legal and financial support, corporate work standards, and assistance in interacting with government supervisory authorities. You get a reliable partner for your business.

Business model in GOOD FOOD format

The GOOD FOOD business model does not impose retail prices on our partners. We provide only regional averages and our recommendations.

The cost of our hot dog is 42-44 rubles, its retail price ranges from 90 to 200 rubles, depending on the region and target audience. Our recommended price is 120 rubles.

We also do not strictly regulate the range of products we sell. The contract provides only a basic or mandatory assortment list - 2 types of hot dogs. Further it can be expanded to burgers, deep fries, sandwiches. Some of our partners additionally offer their customers quesadillas, burritos, bifrolls, pizza, etc. Local “tricks” are welcome, but they absolutely do not guarantee profitability and stability of sales. That is why hot dogs are a must-have item; they are guaranteed to be in demand everywhere and always.

Training and support

In 2016, the GOOD FOOD Corporate Training Center was opened, specializing in training franchisees and sales staff of the network.

1. A step-by-step guide to starting a business from scratch.
2. Detailed business plan
3. Analysis of the choice of location for a retail outlet
4. Legal, accounting, marketing support
5. Training of partners and staff in our training center (or remotely)
6. Connection to your own CRM system (sales and balance accounting system)
7. Brand book
8. Quality control of service, product and design of the outlet 9. Supply of all ingredients and branded form/packaging
9. Equipment supply
10. Technical specifications for the premises (arrangement of equipment/power/connection diagram, etc.)
11. Design project for your premises
12. Federal contract with PEPSI (network discount from the base price)
13. Network prices for purchasing products
14. Your menu - Your prices
15. Possibility of coordinating any additional assortment.

Premises requirement

Mobile trading point

Installed in places with high traffic, as well as at public events/park areas and in places where it is impossible to install a larger format.

Area: 2 sq.m.

Communications:

• Electricity 5kW;
• No water supply required;
• The point is autonomous.

Range:

• Hot drinks (coffee/tea);

Launch period: 14 days.

Launch cost:

• Investments = 75,000 rubles;
• Total = 195,000 rub.

Shopping facility

Street/park retail, premises with access to the outside. Placed in parks, areas with high traffic, near educational institutions, near stops and public transport stations.

Area: 3-8 sq.m.

Communications:

• Electricity 9kW;
• No water supply required;
• The point is autonomous.

Range:

• 2 types of hot dogs (Danish/French);
• 2 types of burgers (with beef and chicken cutlets);
• 2 types of rolls (with beef cutlet and nuggets);
• Hot drinks (coffee/tea);
• Ready-made baked goods (donuts/muffins);

Launch period: 21 days.

Launch cost:

• Lump sum payment = 120,000 rubles;
• Investment = 300,000 rub.
• Total = 420,000 rub.

Food court

Food courts, food courts of shopping centers, sports facilities, etc.

Area: 10-20 sq.m.

Communications:

• Electricity 15 kW;
• Water supply;
• Hood.

Range:

• 2 types of hot dogs (Danish/French);
• French fries/nuggets/country style potatoes;
• Hot drinks (coffee/tea);
• Ready-made baked goods (donuts/muffins).

Launch period: 21 days.

Launch cost:

• Lump sum payment = 120,000 rub.
• Investment = 200,000 rub.
• Total = 320,000 rub.

"Island" in a shopping center and other places

Retail spaces in business centers and shopping centers, as well as in other premises with high traffic.

Area: 3-6 sq.m.

Communications:

• Electricity 6 kW;
• No water supply required;
• The point is autonomous.

Range:

• 2 types of hot dogs (Danish/French);
• 2 types of burgers (with beef and chicken cutlet);
• Hot drinks (coffee/tea);
• Ready-made baked goods (donuts/muffins);

Launch period: 21 days.

Launch cost:

• Lump sum payment = 120,000 rubles;
• Investment = 150,000 rub.
• Total = 270,000 rub.

Cafe/Restaurant/Pavilion

Completely self-contained premises located in high traffic areas.

Area: 15-200 sq.m.

Communications:

• Electricity 20 kW.
• Water supply.
• Hood.

Range:

• 2 types of hot dogs (Danish/French);
• 2 types of burgers (with beef and chicken cutlet);
• 2 types of rolls (with beef cutlet and nuggets);
• French fries/nuggets/country style potatoes;
• Hot drinks (coffee/tea);
• Ready-made baked goods (donuts/muffins);

Launch period: 21 days.

Launch cost:

• Determined individually, depending on the specific premises.

Archived announcement

The information on this page may be out of date.

Data current as of 12/22/2017

GOOD FOOD Franchise

Investments 290,000 - 1,800,000 ₽

Franchise reviews

Franchise cost and cost of ownership

About company

GOOD FOOD – Federal chain of fast food cafes. The company specializes in the sale of hot dogs, burgers, French fries, made from highly prepared raw materials, according to premium quality standards, as well as hot drinks in the “coffee to go” format.
GOOD FOOD is:
- Registered trademark (No. 617784)
- Establishments throughout Russia, from Novorossiysk to Yuzhno-Sakhalinsk;
- From 3 to 8 new points every month;
- More than 10,000 hot dogs daily;
- All possible formats for fast food (mobile hot dog module, kiosk, pavilion, food court, module at a gas station, restaurant);
- Own product delivery system throughout Russia;
- Own/contract production of main ingredients, forms and packaging;
- Direct contracts with leading global companies (Pepsi, Heinz, Miratorg, Hochland, etc.);
- Own CRM business automation system;
- No royalties or percentage of sales;
- The minimum lump-sum payment for connecting to the network is 150,000 rubles;
- Your menu - Your prices;
- Possibility of agreeing on additional assortment;
- The best team of professionals and full support.

GOOD FOOD is a working business model that guarantees the financial success of the enterprise.

GOOD FOOD in numbers:
- Average throughput – 146 checks per day;
- Average check – 162 rubles;
- The average markup for a dish is 220%;
- Average revenue per day – 23,652 rubles;
- The average payback period is 6 months.

Home information

Year the company was founded

Franchising launch year

Franchise businesses

Own enterprises

Franchise Description

GOOD FOOD is a 100% Russian company, which is part of the MTI group of companies. In 2014, it was decided to expand GOOD FOOD from its own retail brand to the level of a federal chain. The opportunity to connect franchising partners was opened, and the best working conditions and service were provided to our partners. At the same time, the GOOD FOOD company acquired the necessary federal scale.
As part of MTIgroup, we have our own warehouse complexes, our own logistics service in all regions of Russia in 3 temperature conditions. Thanks to our own distribution company, we have direct contracts with leading global and domestic producers of raw materials, and some of the products are produced directly by us. All this allows us to keep the minimum cost of finished products within the network.
For our franchisees, this means maximum profit from each dish and confidence in regular delivery of products on any day, anywhere in the country.

What is the main difference between the GOOD FOOD franchise offer

Among other things, the answer to this question is very simple - we do not have royalties (percentage of sales). Our principle is honest and mutually beneficial cooperation with franchisees. To work under the GOOD FOOD brand, you pay only a one-time lump sum fee. Further, we do not charge any royalties, any other payments or commissions from the franchisee.
What does this mean for franchisees:

With us you save 237,600 + VAT per year, only on royalties
(calculated with a typical royalty of 3% + VAT and revenue of 20,000 per day)

The basis for MTIgroup's success is the stable supply of food products to fast food chains, including the GOOD FOOD chain. This means that we only earn when you earn. This is why there are no royalties/percentage on sales/marketing fees or any other regular payments in our offer.

Inside the company, we like to say that GOOD FOOD is a franchise in all honesty.
You recoup the lump sum fee with a 10% network discount for GOOD FOOD franchisees on ingredients, a 30% network discount for GOOD FOOD franchisees on the purchase of drinks from PEPSI, as well as a discount on the purchase of equipment (the size of the discount depends on your format). You receive help at the start and further support.

Most franchise offers in Russia are “pretty pictures” and a percentage of sales, that is, a marketing package for which you need to pay money every month.
In addition to the pictures, only a “list of suppliers” is provided, the products of which are often supplied by the distribution company MTIgroup. As a rule, you are asked to negotiate with local suppliers of products, equipment, advertising, etc. yourself. This absolutely does not guarantee successful operation, stable supplies, low prices, and also significantly complicates the business process.
With us you get a ready-made business on a turnkey basis. You receive qualified legal and financial support, corporate work standards, and assistance in interacting with government supervisory authorities. You get a reliable partner for your business.

Business model in GOOD FOOD format

The GOOD FOOD business model does not impose retail prices on our partners. We provide only regional averages and our recommendations.

The cost of our hot dog is 52 rubles, its retail price ranges from 90 to 200 rubles, depending on the region and target audience. Our recommended price is 120 rubles.

We also do not strictly regulate the range of products we sell. The contract provides only a basic or mandatory assortment list - 2 types of hot dogs. Further it can be expanded to burgers, deep fries, sandwiches. Some of our partners offer their customers additional pizza; we adapt the assortment in accordance with the specific tasks and format of the facility.

Training and support

In 2016, the Corporate Training Center "GOOD FOOD" was opened, specializing in training franchisees and sales staff of the network.

1. Step-by-step guide to starting a business from scratch.
2. Analysis of the choice of location for a retail outlet
3. Legal, accounting, marketing support
4. Training of partners and staff in our training center (or remotely)
5. Connection to your own CRM system (sales and balance accounting system)
6. Brand book
7. Quality control of service, product and design of the outlet 9. Supply of all ingredients and branded form/packaging
8. Supply of equipment
9. Technical specifications for the premises (arrangement of equipment/power/connection diagram, etc.)
10. Design project for your premises
11. Federal contract with PEPSI (network discount from the base price)
12. Network prices for purchasing products
13. Your menu – Your prices
14. Possibility of agreeing on any additional assortment.

Premises requirements

Mobile trading point

Installed in high traffic areas, as well as at public events/park areas and in places where it is impossible to install a larger format
-Area: 2 sq.m.
-Communications:
Electricity 6kW;
No water supply required;
-Range:

Hot drinks (coffee/tea); Ready-made baked goods (donuts/muffins);
-Launch period: 14 days;
-Startup cost:
Investments = from 75,000 rubles;
Total = 265,000 rub.

Shopping facility

Street/park retail, premises with access to the outside. Placed in parks, areas with high traffic, near educational institutions, near stops and public transport stations.

Area: 3-8 sq.m.
-Communications:
Electricity 12kW;
No water supply required;
-Range:
2 types of hot dogs (Danish/French);
3 types of burgers (with beef/chicken cutlet/black burger);
2 types of rolls (with beef cutlet and nuggets);

Hot drinks (coffee/tea);
Ready-made baked goods (donuts/muffins);
-Launch period: 21 days.
-Startup cost:
Lump sum payment = 190,000 rubles;
Investments = from RUB 350,000.
Total = 540,000 rub.

Food court

Food courts, food courts of shopping centers, sports facilities, etc.

Area: 12-50 sq.m.
-Communications:
Electricity 20 kW;
Water supply; Exhaust.
-Range:
2 types of hot dogs (Danish/French);
8 types of burgers;
3 types of rolls;
2 types of salads;
French fries/nuggets/country fries/wings;
Hot drinks (coffee/tea);
Ready-made baked goods (donuts/muffins).
-Launch date:
21 day.
-Startup cost
Lump sum payment = 190,000 rub.
Investments = from 700,000 rub.
Total = 890,000 rub.

"Island" in a shopping center and other places

Retail spaces in business centers and shopping centers, as well as in other premises with high traffic

Square:
3-9 sq.m.
-Communications:
Electricity 9 kW;
No water supply required;
The point is autonomous.
-Range:
2 types of hot dogs (Danish/French);
1 type of burger;
8 types of cold drinks;
Hot drinks (coffee/tea);

-Launch period: From 3 weeks.
-Startup cost:
Lump sum payment = 190,000 rubles;
Investments = from 400,000 rub.
Total = 590,000 rub.

Cafe/Restaurant/Pavilion

Completely self-contained premises located in high traffic areas.

Area: 25-200 sq.m.
-Communications:
Electricity from 20 kW.
Water supply.
Hood.
-Range:
2 types of hot dogs (Danish/French);
8 types of burgers;
3 types of rolls;
French fries/nuggets/country style potatoes;
2 types of salads;
Hot drinks (coffee/tea);
Ready-made baked goods (donuts/muffins);
-Launch period: 21 days.
-Startup cost:
Determined individually, depending on the specific premises.