Loving people do not need formal occasions to give gifts to their loved ones. But since the gods of popular culture force adults and children to rush around the shops every year on the eve of February 14 in search of gifts with a heart on the packaging, why not use this for marketing purposes? In this article prepared by TexTerra agency specialists, you will find 36 marketing ideas that will help cheer up your clients and help them solve the problem of a gift for a loved one. No matter how you feel about the tradition of celebrating Valentine's Day, you can use this day to please your clients.
1. Have a sale for Valentine's Day. Sell discounted items that lovers often give to each other.
2. Give a gift to every customer who purchased something on February 14th. For example, you can give candy or a card.
3. Offer each buyer preferential terms for subscription services, a discount card, and membership in a club of regular customers.
4. Give away a prize between customers: movie tickets for a romantic comedy, dinner at a restaurant, a free photo shoot.
Competition from a family photographer on the VKontakte network
5. Send virtual (or real) Valentines to your clients and subscribers.
6. Publish a holiday post on your website or social networks. For example, make a romantic selection of films, books or products for your clients.
7. Invite your clients to wish someone a Happy Valentine's Day. For example, your customers can send sweets to an orphanage, lonely elderly people, or just strangers.
8. Offer your site visitors a service that allows you to create and send virtual customized valentines by mail.
9. Create a separate page or category of products on your online store website that you can give as a gift for Valentine's Day.
Thematic section in the online store
11. Record a video greeting. Publish it on your website, on social networks, or send it to your clients by email.
12. On the evening of February 13th, post on social media and email holiday reminders to customers. Invite users to buy gifts if they forgot to do so earlier.
13. Make a festive logo, covers and background images for your social media.
15. Dress salespeople and customer support managers in festive attire. It's unlikely that your employees will agree to wear Cupid costumes or Playboy bunnies in February, but caps or T-shirts with hearts will not cause protest.
17. Throw a themed party for your employees. Publish photos and videos on the website and social networks.
18. Join forces with partners and offer customers favorable terms of service on Valentine's Day. For example, negotiate with a courier service for free delivery of goods.
19. Send flowers and chocolates to your most important or regular clients.
20. A few days before the holiday, invite site visitors to make a wish. Using a lot, choose one lucky person and fulfill his wish.
21. Hold a competition for the best postcard, poem or photograph. Motivate participants with gifts.
22. Hire a promoter who, dressed as Cupid, will hand out candy and flyers with your company logo to passersby.
23. Write an original letter or post with declarations of love to your clients.
24. Ask users to declare their love for your product or company.
26. Organize a virtual celebration of Independent Hearts Day on February 15th. Involve clients who are not currently in a romantic relationship in this event.
27. Post tips for choosing gifts for Valentine's Day.
28. Set up blind dates for your clients. For example, buy and give users one movie ticket each. Let the lucky ones choose a companion to watch the movie based on certain criteria, such as gender, age, interests.
29. Offer every loving couple visiting your store on February 14 an express photo shoot. And invite a professional photographer.
30. Donate a portion of your Valentine's Day proceeds to charity.
31. Gently poke fun at everyone's obsession with the holiday. Create a page on your website for brutal men and calculating women who don’t believe in love. Post entertaining content on it. Just don’t go too far, as lovers of hearts and chocolate may not appreciate the joke.
32. Set some record related to Valentine's Day.
33. Give special gifts to all visitors with the names Valentin and Valentina respectively. And provide all Valentinovics and Valentinovnas with an exclusive discount upon presentation of their passport. By the way, come up with something stunning for Valentin Valentinovich and Valentin Valentinovna.
34. Encourage clients to give personalized gifts to their loved ones. For example, this could be an engraved dedicatory inscription or valentines with photographs.
35. Play a prank on your clients. For example, send users an anonymous declaration of love and set up a date at the office, create fake accounts on social networks that will pose as macho men seeking reciprocity. But try not to put clients in an awkward position.
36. Create and use slogans related to Valentine's Day. Don't give up on this idea, even if it seems stupid to you. People love to fool around.
P.S. Valentine's Day is a good reason to show your clients and partners that you care and love them. On Valentine's Day, you can allow yourself not to pursue originality, but to be predictably bright and predictably banal. The main thing is, try not to skimp on gifts, and also be sincere. Then you can count on mutual love from your clients.
Tatyana Babaytseva
Once upon a time, long ago.
Someone came up with Valentine's Day.
Without knowing it then,
That this day will become your favorite one,
Desired holidays of the year,
What's during the day Saint Valentine's,
They will call him with respect.
Smiles and flowers everywhere
Confessions of love again and again.
So let a miracle happen for everyone,
Let only love rule the world!
Target stock:
Nurturing friendly relationships, the ability to express one’s feelings, and the formation of family values.
Tasks stock:
Instill moral and aesthetic values (emotional responsiveness, love and respect for your friends, the desire to please them.)
Develop interpersonal communication skills (the ability to give compliments, notice the emotional state of other children.)
Develop children's creative abilities.
Develop children's speech. Replenish your vocabulary.
The promotion started on Wednesday, The 14th of February. The main goal was to remind parents that Valentine's Day is another wonderful occasion to tell their children and each other about their love.
What is it - a holiday Saint Valentine's. For children of the younger group, this is a holiday of friendship, respect for each other, for elders. They love their parents, grandparents, relatives and friends, and they love them.
The kids in the junior group and I started preparing for the holiday in advance.
Made postcards - valentines.
It was not by chance that we chose a dove for valentine, because it symbolizes family well-being and a strong family.
In the morning, the children and I congratulated our parents, and they, in turn, gave red balloons in the form hearts.
How happy the children were with the gifts.
Parents were happy seeing the smiles on their children's faces.
We congratulated the kindergarten staff on the holiday Saint Valentine's.
And it is very important on this day not to miss the opportunity to say the most tender, warm, desired words to your loved ones, to open your heart meet the person from your dreams and give the world a small piece of your boundless love!
Publications on the topic:
Scenario for the holiday for Valentine's Day “Guess the melody of love” Guess the melody of love. 1 Presenter. Hello our beloved and respected friends. 2 Presenter. Today we have prepared more than just an activity for you,...
Promotion for World Heart Day “Heart for Life” Good day, dear colleagues! World Day is celebrated on September 29 every year.
All kindergartens and schools responded to the charity event "From Heart to Heart", which is organized by the youth council."
We know that the traditions of a people are passed on from generation to generation, but sometimes they are borrowed from other peoples. It happened, with the holiday.
Summary of a lesson on paper design in the senior group “Gift for Valentine’s Day” Summary of a lesson on paper construction for children of senior preschool age “Gift for Valentine's Day.” Goals and objectives:.
Postcard for Valentine's Day "Salute of Hearts" - master class! Good afternoon, my friends and colleagues! Everyone's famous holiday is approaching.
In our country, such a holiday as Valentine's Day has gained popularity relatively recently. Valentine's Day, the day you can.
Gifts are an integral and, for many, the most enjoyable part of the February 14 celebration. In this section we have collected promotional codes, promotions, gifts and other great offers from leading online stores for Valentine's Day. Presentation for...
Gifts are an integral and, for many, the most enjoyable part of the February 14 celebration. In this section we have collected promotional codes, promotions, gifts and other great offers from leading online stores for Valentine's Day. With a gift for Valentine's Day, you can explain what is difficult to say in words. We hope that with our help you will find a relevant and memorable gift for your soulmate.
Most online platforms in Russia, China and the USA offer excellent holiday discounts on electronics, appliances, clothing, and home decor on this day. You can emphasize your special relationship with someone or simply show attention. To do this, you don’t have to buy something expensive - even traditional cards, sweets and flowers, if presented correctly, can lift the mood of the recipient.
History of Valentine's Day
The history of Valentine's Day dates back to the times of Ancient Rome. Its predecessor can be considered the pagan holiday of Lupercalia - a special ritual held in honor of the ancient Roman gods in order to increase the overall birth rate. In the Middle Ages, Lupercalia was transformed by papal decree into Valentine's Day. And the celebration was scheduled for February 14 - in honor of the priest Valentin, who gave his life on this day for defending the rights of lovers.
What to give to your loved one?
Every year this European holiday finds more and more fans in Russia - after all, this is another opportunity to please your loved ones and add romance to family life. To make this day truly special, you should take care of organizing the holiday in advance.
Valentines remain an invariable attribute of Valentine's Day - in the form of cards, sweets or toys. The choice of the main gift also depends only on your imagination: traditional jewelry and perfumes can be replaced with useful household appliances or a tourist trip.
Happy Valentine's Day. Valentine's Day - the history of the holiday.
The tradition of celebrating Valentine's Day, also known as Valentine's Day, came to us from the West. On this day, lovers give each other gifts, tender cards - valentines, and, of course, confess their love. The history of this holiday is interesting.
This story begins in the year 269 in the Roman Empire. Then the state was ruled by the stern Emperor Claudius II. And the main goal of the Empire was to conquer lands. The sovereign military leader was faced with the problem of a shortage of soldiers in the army for military campaigns. And Claudius II found an explanation for this - marriages. The Emperor came to the conclusion that the legionnaires, who had wives and children waiting at home, were less interested in the victories of their Motherland. Why should they think about conquests when they need to take care of feeding their families? And Claudius II found what he thought was a wonderful way out: he issued a decree prohibiting marriages. In this way he tried to maintain the soldier's morale. However, the ban on starting a family could not stop men from falling in love. And, fortunately for the legionnaires, there was a person in the empire who supported them. It was a Christian priest from the city of Terni - Valentin. Despite the strict prohibition of the emperor, he secretly held wedding ceremonies of legionnaires with their lovers in his church. Probably, Valentin was a real romantic, since he not only united people in marriage, but also assisted the lovers in every possible way: he helped to compose tender messages and gave flowers on behalf of the legionnaires to the objects of their passion.
Of course, everything came out and became known to the Emperor. And since in the Roman Empire the law was above all else, the activities of the priest were sharply suppressed. Valentin was put behind bars. And soon the emperor signed a decree on the execution of the priest. Valentin's last days, which he spent in prison, are shrouded in an aura of romance. They say that the daughter of the chief of the guard was in love with him. However, Valentin, who had taken a vow of celibacy, could not respond to her feelings. On the last night before hanging on February 13, he sent her a letter in which he told her about his feelings. The girl read the message only after her lover was executed.
Saint Valentine
Valentine's Day is named after him. Of course, there is no evidence that everything was exactly as described above. After all, no material evidence of this has survived. But it is obvious that the young Christian priest died in the name of love. And in his short life he was given so much of this feeling: love for a beautiful woman, for God, for the people he helped. He was a wonderful man with a huge soul who strived to do good. It is not surprising that Valentine's Day is named after him. Later, the Catholic Church considered Valentine a Christian martyr who died for the faith, and recognized him as a saint. And in 496, Pope Gelasius I declared that February 14 was Valentine's Day. However, with the reform of worship in 1969, St. Valentine was removed from the Catholic liturgical church calendar. They did the same with some other saints, about whose lives there was no reliable information. However, even before that time the church did not particularly approve of the celebration of this day.
Celebrations of love Valentine's Day is a holiday that has existed for more than 16 centuries. However, already from the 18th century and much earlier, a wide variety of national celebrations of love have been known. There is a version that the first was the Roman festival of eroticism Lupercalia. It was held in honor of the goddess Februata, who was considered a symbol of “feverish” love. The purpose of this celebration was to find your other half. Therefore, after its end, many new marriages were created. The day before the Lupercalia holiday, which was held on February 15, the triumph of the Roman goddess of motherhood, marriage and women, Juno, was celebrated. On this day, all unmarried girls had to write a love letter and put it in a large urn. And the men - pull out the letter. It was believed that every man had to court the beauty whose ardent and passionate message he received. In Ancient Greece, the holiday was called Panurgia. It was a festival held in honor of the deity Pan, who was considered the patron of herds, fields and fertility. Pan was depicted as a little merry fellow, playing the pipe and pursuing beautiful nymphs with his love. All of the above are pagan contributions to Valentine's Day. It is impossible to determine whose holiday served as the basis. Most likely, the pagan traditions of different peoples are reflected in the modern celebration.
Valentine's card
At the end of the 17th century, an English court chronicler wrote that Valentine's Day is a holiday during which lovers can exchange passionate notes and give each other all kinds of gifts, such as rings, candies, gloves, cakes, etc. But there was an important condition: all souvenirs are in the shape of a heart. Whether this was actually the case is unknown, but, most likely, this is where the tradition of sending special messages - Valentines - came from on such a day. Today this word refers to love letters in the shape of hearts. You can't sign a Valentine's card. The recipient himself must guess who it is from. On Valentine's Day, people want to show their feelings and tenderness to their significant other. They give roses, symbolizing love, send cute cards, propose. This is a celebration of love all over the world. But each country has its own Valentine's Day traditions.
Holiday in France and Italy
On February 14, both the French and Italians traditionally give flowers and gifts. The difference lies, perhaps, in the choice of the latter. In France, jewelry is considered the best gift on Valentine's Day. In extreme cases, jewelry will do. The French were the first to come up with original and popular today all over the world congratulations on Valentine's Day - rhymed quatrains. France is the country of love. And its residents live up to this name. February 14 is an abundance of flowers, gifts, pink and declarations of love. Italian holiday is a sweet day. It is traditional to give your loved ones a sweet treat. Therefore, cakes, sweets, chocolate, yoghurts and other goodies are used.
Love and Germany
What is Valentine's Day in Germany? You will be surprised. But February 14th for the Germans is a holiday for the mentally ill. On this day, services are held throughout the country where people can pray for the health of mentally ill loved ones, as well as for the repose of Valentine’s soul. Orderlies decorate the wards and corridors of psychiatric hospitals with scarlet ribbons. Therefore, if you see a beautifully decorated building on this day, you should know that this is a “psychiatric hospital.” But lately, German youth have been striving to imitate the rest of the world. And even if unofficially, it still celebrates the holiday of love. In Germany, a pig is added to the traditional European symbols of celebration. All kinds of figurines in the shape of this animal, chocolates, soft toys and much more are used.
Celebrations in the USA and Canada
Valentine's Day traditions in America are largely similar to those in Europe. But still, the main gift to loved ones on this day is red roses. Statistics showed that in the United States on February 14, 20,000 roses are sold per minute. And more than a million of these beautiful flowers are bought every day! Children also rejoice on Valentine's Day. The history of the holiday is the script for all school productions and plays. The kids dress up as angels and deliver valentines addressed to both classmates and teachers. By the way, in the USA there are a lot of weddings on this day. The famous city of Las Vegas, located in Nevada, is especially popular. In Canada, on February 14, a girl can propose to her beloved man. And if he decides to refuse, he will face sanctions: from a fine to imprisonment! This does not apply to those representatives of the stronger sex who have already found their soul mate. But if a man is free and decides to refuse the lady who is in love with him, he will be dragged into prison.
Feast of Love in Britain
True English gentlemen give roses to their ladies. And certainly scarlet. And women who have not yet found their lover prefer to engage in fortune telling. It is believed that if on the morning of February 14 you stand near the window and look at the empty street, the first passerby who appears on the horizon will look like your future husband. If the girl manages to call him, he might even become one. The English are famous for their quirks. They congratulate not only their significant other, but also their pets. Horses and dogs are especially loved. On February 14, you can buy food in the shape of hearts in pet stores to please your pets.
Love Day in Japan
This holiday in Japan is somewhat similar to our day on February 23rd. Japanese men receive many more gifts on this day than women. Girls present their lovers with wallets, razors and the obligatory Honmei chocolate. Such sweet gifts appeared thanks to the largest confectionery factory with the same name. It is believed that Honmei chocolate can only be given to the most beloved man. So this is a kind of recognition. In Japan, a competition is held annually on February 14th. Young people rise to a special podium and shout words of love to their girlfriends as much as they can. Of course, a valuable prize awaits the winner.
Love traditions of Denmark and Holland
On this day, holiday parties dedicated to St. Valentine and all lovers are held throughout Denmark. Numerous concerts, game shows, and exhibitions are organized. The whole country is celebrating. The Danes have an interesting tradition. On Valentine's Day, men send a dried flower with which their beloved is associated. This is how girls learn a lot of new things about themselves and about the tastes and fantasies of their chosen ones. If you really want to get married, you need to go to Holland. There is a tradition there that on February 14, if a girl proposes, she cannot be refused. Of course, it is unlikely to tie a man in marriage against his will. But even if the offer is refused, there is an opportunity to ask the chosen one for a silk dress. Moreover, of any brand and for any price. No man can refuse this. The only condition is that the dress must be red. It is believed that only such an outfit can comfort an outcast woman. So, in any case, the Dutch will not lose money.
Friends Day
In Estonia and Finland it is Friendship Day. Of course, lovers celebrate it too. But the peculiarity of the holiday is that true friends also receive postcards and gifts. This is done so that almost everyone can join the holiday, and not just happy lovers. One way or another, on this day, as throughout the world, people send valentines, cute little things, gifts, soft toys, sweets and other gifts made in the shape of hearts. Flowers are less popular here, as practical Finns and Estonians prefer material expressions of their feelings of love and friendship.
Ban on love
Iran and Saudi Arabia are the only countries in the world where Valentine's Day is officially banned. The traditions of the holiday are considered harmful and pernicious here, confusing young minds. Saudi Arabia even has a Commission for the Prevention of Sin and the Promotion of Virtue. It was she who issued a decree banning the celebration of Valentine's Day. The commission concluded that "this Western holiday glorifies man's original sin." Therefore, all shops and supermarkets in the country on February 14 do not have the right to sell flowers, valentines, plush toys and any other attributes of the holiday. And anyone who decides to celebrate this celebration will face a huge fine.
Valentine's Day in Russia
As mentioned above, in Russia Valentine's Day has been celebrated not so long ago. However, many people have already enjoyed the holiday. Especially those who are in love. Russia has already developed its own holiday traditions. This day is perceived as a triumph of joy and love. In all corners of the country, lovers send Valentine cards, present gifts and flowers, arrange romantic evenings by candlelight and dates under the moon. By the way, Rus' also has its own Valentine's Day. The Orthodox holiday is called Valentine's Day. Russians celebrate it on July 8th. This holiday is a tribute to the legendary love of Fevronia and Pavel. And in 2008 it was declared the official Day of Family, Loyalty and Love.
Happy birthday ditties, funny greetings to a woman
DIY Mother's Day Invitations
Touching congratulations in verse to mom
Military Signalman's Day in Russia Postcards and congratulations in prose on Military Signalman's Day in Russia
What you can do on March 8th with your own hands